Performance Marketing Executive (PPC & SEO/GEO)
London, UK (Hybrid)
Posted 4 weeks ago
Job Summary
Own and optimize Freddie's Flowers paid media program across Google Ads and related channels, collaborate with SEO/GEO and product teams, and build automated analytics to drive campaigning decisions.
- Lead day-to-day Google Ads operations and bid optimization
- Develop test-and-learn roadmaps for campaigns
- Build automated analytics and dashboards to guide optimization
Job Description
Responsibilities
- Google & Microsoft Ads: Responsible for day to day operations of our Google Ads accounts, managing budgets, creating campaigns and optimising bids, ads and product feeds to hit targeted KPIs, as well as developing test and learn road maps to further grow the account.
- SEO/GEO: Working with our SEO/GEO agency to review and implement recommendations to improve our rankings across Search Engines and increase our mentions/share of voice in AI platforms.
- Other PPC Based Performance Channels: Including but not limited to Chat GPT ads and supporting other channels where necessary (e.g. affiliates)
- Advanced Analytics: Build & automate reports using google sheets, looker and claude, to give effective insight to optimise campaigns and report to senior management on performance.
- Conversion Rate Optimisation - Be responsible for pushing the boundaries of our website, working with your manager and product team to tailor and optimise pages to ad content and across core pages of the website.
Requirements
- Google Ads: Have 2 years experience in PPC, specifically hands on experience of campaign creation and management in Google Ads in-house/agency role (experience with Google Ads editor & Shopping Campaigns/Feeds is a must)
- Analytical & Automation: You possess a very strong analytical background. You are comfortable with complex datasets, advanced Excel/Google Sheets, and data visualization tools (e.g. Looker Studio, Tableau, or GA4).
- AI Skills: Whilst you might not be an AI-pro yet, you will have started to explore how to automate analysis and workflows and be starting to incorporate this into daily/weekly tasks.
- Resilience & Proactiveness: This is a target based role, with weekly KPIs. Whilst you will have the support of your manager, you must be comfortable managing performance to hit targets and pro-actively developing plans/ taking action where there are variances to forecasts.
Preferred
- German Speaking: Whilst not a requirement for the role as we have in-house German resources that can be leveraged for ad-copy/landing pages and tools for translation, speaking German is a plus.
- SEO/GEO Experience: Any experience managing an agency or in-house SEO/GEO is preferable.
Benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- WFH (where applicable)
- Learning and Development Support
- Cycle to work scheme
- Employee Assistance Programme
- Discounted gym membership
- Cash plan with Medicash
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
Freddie's Flowers
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
