Own paid acquisition execution and optimization across social and search, balancing spend, creative brief cycles, and performance reporting to drive key KPIs, while collaborating on CRM and affiliate channels to coordinate end-to-end growth.

• Growth Infrastructure: Drive end-to-end paid media planning, testing, and attribution for Meta and Google campaigns.
• Cross-channel Partnerships: Align affiliate, CRM, and creative teams to improve audience targeting, landing pages, and campaign performance.
• Data-to-Insights: Analyse campaign and customer data to surface growth opportunities and inform budgeting and forecasting.