Responsibilities

• Build the Partner Marketing Sciences function from scratch — define the methodology, tooling, and operating model that will serve as the measurement foundation for the entire Strava for Business commercial organisation.
• Design and run campaign attribution frameworks that give brand partners credible, internally-presentable ROI narratives — moving beyond discount codes as the primary measurement mechanic to scalable, enterprise-grade attribution.
• Translate campaign performance data into partner-facing insight — developing clear, compelling ROI stories that AM and sales teams can use in renewal and expansion conversations.
• Partner closely with Account Management and Sales to identify measurement gaps that are driving churn, and build the solutions that close them — acting as the strategic and analytical backbone of renewal conversations.
• Collaborate with Product and Data to shape the measurement capabilities Strava builds into the platform, ensuring that commercial measurement needs are represented in the product roadmap.
• Develop audience and effectiveness proof points that support the sales and marketing narrative — connecting Strava's community data to the outcomes brands care about.
• Establish benchmarks and standards for campaign performance across verticals, partner tiers, and activation formats, enabling the team to set credible expectations and demonstrate above-average results.

Requirements

• 7+ years of experience in marketing sciences, measurement, media analytics, or a related field — ideally within a digital media platform, agency, or brand-side marketing organisation.
• Deep expertise in campaign attribution and ROI measurement across digital media, with experience building frameworks that work for enterprise brand clients and can withstand internal budget scrutiny.
• Strong commercial instinct — you understand how measurement connects to renewal and expansion conversations, and you know how to translate data into narratives that move budget holders.
• Comfort operating in a builder environment — you're not inheriting a team or a playbook; you're creating them. You thrive with autonomy, move quickly through ambiguity, and are energised by building from zero.
• Strong cross-functional collaboration skills, with experience working across sales, product, and data teams to deliver shared outcomes.
• Excellent communication skills — you can present complex analytical findings clearly to both technical and commercial audiences, including senior brand and agency stakeholders.
• Familiarity with the sports, fitness, or active lifestyle category is a plus, but genuine curiosity about the space and its communities matters more.

Preferred

• Familiarity with the sports, fitness, or active lifestyle category is a plus, but genuine curiosity about the space and its communities matters more.

Benefits

• For more information on benefits, please click here for our US benefits & here for our UK benefits.