Senior Media Manager
The Fragrance Shop
Manchester, UK (Remote)
In-housePermanentSenior level
8 days ago
Paid Media Specialist
London, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own the paid social program’s day-to-day execution and optimization, including testing roadmaps, reporting to stakeholders, and coordinating messaging with creative and insights to drive performance across channels.
- Campaign execution & data-led optimization across Meta, TikTok, Pinterest and similar platforms.
- Cross-functional collaboration with creative and insights teams to align assets, targeting, and business objectives.
- Develop and execute testing roadmaps, including creative, audience, and bidding experiments.
Job Description
Responsibilities
- Campaign Execution & Optimization: Support in the day-to-day execution, optimisation and reporting of paid social across the funnel.
- Creative Insights & Reporting: Own the creative insights and reporting to a variety of stakeholders across the marketing org.
- Testing Roadmaps: Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
- Messaging Alignment: Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
- Creative Briefs & UGC: Support the creation of creative briefs, including briefing and coordinating UGC assets for paid media campaigns.
- Performance Monitoring & Optimisation: Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
- Partner Relationships: Help maintain and improve relationships with platform and agency partners.
- Platform Updates & Tools: Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.
Requirements
- Hands-on experience managing paid social activity on Meta, TikTok, Pinterest or similar platforms
- Knowledge of performance KPIs and optimisation techniques across paid social
- Confident analysing campaign data and reporting on performance, with solid skills in Excel/Google Sheets and data visualisation tools
- Proactive, detail-oriented and organised, with the ability to manage multiple campaigns and deadlines
- Strong communicator, comfortable collaborating with cross-functional teams and external partners
Preferred
- Experience working within a retail, e-commerce, or marketplace environment
- Previous experience on app first business with MMP knowledge
Benefits
- PMI and cash plan healthcare access with Bupa
- Subsidised counselling and coaching with Self Space
- Cycle to Work scheme with options from Evans or the Green Commute Initiative
- Employee Assistance Programme (EAP) for 24/7 confidential support
- Mental Health First Aiders across the business for support and signposting
- 25 days annual leave with option to carry over up to 5 days
- 1 company-wide day off per quarter
- Impact hours: Up to 2 days additional paid leave per year for volunteering
- Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop
- Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant
Depop
Depop is a circular fashion marketplace where anyone can buy, sell and discover desirable, affordable secondhand fashion. Since Depop was founded in 2011, our community of 43M registered users has helped popularise preloved fashion and drive forward resale culture, globally.Today, our platform is defined by its breadth, depth and diversity. Whatever your style, whatever the mood or moment - you’ll find the fashion you love. A place where anyone can clear out their wardrobe and explore their style, where new cult brands are born, and where celebrities and stylists source unique vintage finds.Together with our community, we’re on a mission to make fashion circular - encouraging millions more people to choose secondhand and extend the lives of their clothes.The company was founded in 2011 and is headquartered in London, with offices in New York and a team of approximately 400 employees. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. Find out more at www.depop.com Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
