Responsibilities

• Plan, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels.
• Conduct thorough media buying to target specific audiences effectively while optimizing ad spend for maximum impact.
• Monitor campaign performance using tools like Google Analytics and Google Tag Manager; analyze data to identify trends and opportunities for improvement.
• Develop compelling ad creatives and copy tailored to each platform’s specifications and audience preferences.
• Manage daily campaign adjustments including bid strategies, audience targeting, budget allocation, and ad placements to enhance performance.
• Collaborate with marketing teams to align paid media strategies with overall brand goals and marketing initiatives.
• Prepare detailed reports on campaign metrics, insights, and recommendations to inform future advertising efforts.

Requirements

• Proven experience managing PPC campaigns using Google Ads (formerly Google AdWords) and Facebook Advertising.
• Strong knowledge of social media management tools and media buying strategies.
• Familiarity with analytics platforms such as Google Analytics and Google Tag Manager for tracking campaign success.
• Experience with SEO principles to complement paid media efforts for holistic digital marketing.
• Ability to analyze data, interpret metrics, and make data-driven decisions quickly.
• Excellent communication skills for collaborating across teams and presenting campaign insights clearly.
• Certifications in Google Ads or related platforms are highly desirable.