Paid Media Operations Specialist, EMEA at TikTok | London, UK

Paid Media Operations Specialist, EMEA

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own media planning operations end to end, coordinating campaigns across digital and traditional channels, with agency and internal teams to ensure on time delivery and data-driven optimization.

Campaign Execution & Operations: plan, launch, and optimize media buys; manage schedules, assets, and pacing with agencies and partners.
Performance Analytics & Reporting: monitor reach, CTR, CPC, CPA, ROI; perform post-campaign analysis and share actionable learnings.
Budget & Stakeholder Management: track budgets, ensure transparency, and report progress to cross-functional teams.

Job Description

Responsibilities:

Support the planning, execution, and optimisation of media campaigns across digital and traditional platforms.
Work closely with agency teams of planners, buyers, and account teams to ensure campaigns are delivered efficiently, on time, and within budget. Seamless management of day-day operations
Coordinate with internal teams and external media partners for smooth execution.Ensure accurate implementation of media schedules and placements
Monitor campaign performance and flag optimisation opportunities. Assist in budget tracking, creative asset deliveries and pacing. Maintain up-to-date media data and documentation
Analyse key metrics (reach, impressions, CTR, CPC, CPA, ROI, etc.). Ensure diligent post-campaign analysis and learning documentation with external agency partners. Present insights to internal teams and stakeholders when required
Analyze the effectiveness of media campaigns to optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goals.
Ensure timely delivery of reports, updates, and materials. Maintain strong working relationships internally with cross functional teams and externally with Agency/Media partners

Requirements:

Bachelor’s degree or above in communications, marketing, journalism, or related fields.
At least 2+ years experience in media, marketing, or advertising. Agency experience is an advantage
Strong project management skills, experience with campaign planning cycles, and managing large budgets.
Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
Strong attention to detail and organisation skills. Proactive, reliable, and solutions-oriented mindset.

Preferred:

Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
Team player with strong collaboration skills. Comfortable working with people from different cultural backgrounds.
Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval