Paid Media Manager

St Albans, Harrow, UK (Hybrid)

£32K/yr – £41K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end paid media programs across multiple clients, translating objectives into focused, data-driven campaigns and ongoing optimisations.

  • Lead cross-channel execution from setup to reporting and optimization
  • Drive ROAS, CPA and lead quality through rigorous analysis and testing
  • Collaborate with design, content and translation partners to tailor assets and messaging

Job Description

Responsibilities

  • Build, launch and manage paid media campaigns across platforms including Google Ads.
  • Support the delivery of campaigns across paid search, display, remarketing, video and Performance Max.
  • Manage campaign budgets, bids, targeting, placements and ad schedules in line with agreed client objectives.
  • Monitor campaign performance regularly and make practical optimisations to improve engagement, conversion rates and efficiency.
  • Ensure campaigns are implemented accurately and follow internal processes and platform best practices.
  • Use performance data to improve ROAS, cost per acquisition, lead quality and other agreed key performance indicators.
  • Complete regular account reviews, checks and optimisations to ensure campaigns remain on track.
  • Build and optimise campaigns across multiple regions and languages where required.
  • Work with colleagues, clients and translation partners to ensure campaign messaging is appropriate for each market.
  • Adapt campaign activity in response to local performance trends, audience behaviour and market differences.

Requirements

  • 2–4 years of hands-on PPC experience, ideally within an agency or similarly fast-paced environment.
  • Experience managing multiple campaigns or client accounts simultaneously.
  • B2B experience is desirable, particularly within the automotive, industrial or hospitality sectors.
  • Strong working knowledge of Google Ads and the wider Google marketing ecosystem
  • Practical experience across Google campaign types, including Search, Display, Video, and Performance Max.
  • Working knowledge of Google Analytics 4 and Google Tag Manager.
  • Confidence analysing campaign data and using it to make optimisation decisions.
  • Experience using Looker Studio or similar reporting and data-visualisation tools.
  • Strong numerical skills and proficiency with spreadsheets.
  • Experience managing lead-generation or performance-focused campaigns.

Benefits

  • 30 days’ holiday plus UK public holidays.
  • Hybrid working: three days in the office (Monday–Wednesday) and two days remote (Thursday–Friday).
  • Medicash health plan for medical support.
  • Contributory pension scheme.
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LAW B2B

Ambitious brands need marketing that performs.LAW helps B2B organisations unlock measurable commercial value through creatively engineered programmes designed to accelerate growth, elevate brand equity, and secure long-term competitive advantage.Whether the goal is to drive sharper performance, deliver a more unified brand experience, or create sustainable momentum, every programme is built around outcomes that align with real business priorities.Clients benefit from a strategic blend of insight, creativity and commercial rigour. From uncovering hidden digital opportunities to transforming customer journeys or developing future-focused strategies, these programmes are built to adapt quickly, scale effectively, and make marketing truly matter.If the priority is progress over process, impact over output, and value over volume – LAW is your partner in performance.🟡 Performance Upgrade🟡 Brand Elevation🟡 Sustainable Advantage📍 lawb2b.com | ✉ contact@lawcreative.co.uk

Founded in 2000
Harpenden, England, GBR
35 employees (15 in marketing)

Salaries

Posted range

£32K/yr – £41K/yr

Taken straight from the job posting.

See all LAW B2B salaries

Marketing Team

Marketing Team Size
6 (17% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~35
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Paid Media Manager

LAW B2B · St Albans, Harrow, UK · Hybrid