Paid Media Manager | Google Ads & Meta Ads

UK (Remote)

£28K/yr – £36K/yrMid Level3+ years expContract

Posted 2 weeks ago

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Job Summary

Own paid media execution end to end for a dental lead-gen agency with data-driven optimization, conversion focus, and cross-team collaboration to turn campaigns into booked appointments.

  • Own the paid search and social campaigns and test/optimise across channels.
  • Turn GA4/GA tracking data and reports into clear client insights and recommendations.
  • Coordinate with creatives, social and web teams to speed test cycles and lift conversions.

Job Description

Responsibilities

  • Managing Google Ads and Meta Ads campaigns from strategy through to optimisation.
  • Analysing performance and making data-driven decisions.
  • Building landing page recommendations to improve conversions.
  • Setting up and monitoring conversion tracking (GA4, GTM, Meta Pixel, Conversion API).
  • Producing reports clients can actually understand.
  • Working closely with our creative, social media and web teams.
  • Testing, learning and continuously improving campaign performance.

Requirements

  • Have 3+ years' experience managing paid media campaigns.
  • Understand lead generation inside out.
  • Have strong Google Ads and Meta Ads experience.
  • Are comfortable with GA4 and Google Tag Manager.
  • Enjoy analysing data more than guessing.
  • Can explain marketing without hiding behind buzzwords.
  • Take ownership and genuinely care about client success.

Preferred

  • Have agency experience.
  • Have worked with dental, healthcare or other high-ticket lead generation businesses.
  • Have experience with CRM integrations and attribution.
  • Enjoy testing AI tools before they become "the next big thing."

Benefits

  • Competitive salary.
  • Performance bonus.
  • Fully remote working.
  • Flexible working environment.
  • Regular team meet-ups.
  • The opportunity to help shape one of the UK's fastest-growing dental marketing agencies.
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The Bigger Brand

About The Bigger BrandMost agencies send leads.We deliver booked customers and real revenue.The Bigger Brand is a UK-based performance marketing agency helping ambitious businesses grow through paid ads, content, SEO, and CRM automation.We build complete systems - from attracting attention to converting and booking - so your marketing actually drives results, not just impressions.We don’t act like an agency.We operate as an extension of your team, focused on one thing: ROI.Services:Google Ads & Meta AdsSocial Media Management & Content CreationVideography & PhotographySEO & Website OptimisationCRM Systems & AutomationWebsite Design & DevelopmentThe Bigger Brand...We don’t send leads. We deliver growth.

Founded in 2023
Manchester, England, GBR
4 employees (2 in marketing)

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
2 (50% of company)
Marketing Roles Posted (Last 30 Days)
3