Responsibilities

• Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
• Work across the full suite of TikTok ad formats
• Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
• Launch campaigns accurately and on time, aligned to trading calendars and client priorities
• Monitor spend and performance daily - catching issues early and acting quickly
• Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences and placements
• Identify what is working and scale it; identify what is not and fix it or cut it
• Run structured A/B tests across creative, audiences and campaign structures
• Continuously improve ROAS, CPA and GMV contribution across accounts
• Use TikTok's native analytics alongside third-party attribution tools to make informed decisions

Requirements

• Hands-on experience managing paid social campaigns, with direct experience in TikTok Ads Manager
• Solid understanding of performance metrics - ROAS, CPA, CPM, CTR - and how to move them
• Comfortable managing multiple client accounts simultaneously without dropping the ball
• Strong analytical instinct - you look at data and know what it is telling you
• Good communicator who can explain performance clearly in writing and in conversation
• Organised, proactive and comfortable working at pace
• Desirable - Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads
• Desirable - Background in beauty, fashion, lifestyle or FMCG paid media
• Desirable - Experience at a performance or social commerce agency
• Desirable - Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

Preferred

• Experience with TikTok Shop-specific ad formats - GMV Max, VSA, Spark Ads
• Background in beauty, fashion, lifestyle or FMCG paid media
• Experience at a performance or social commerce agency
• Familiarity with live commerce amplification and how paid integrates with creator and affiliate activity

Benefits

• Core Benefits
• - Competitive salary, benchmarked to experience and performance
• - Performance-related bonus aligned to commercial impact
• - 28 days holiday + bank holidays
• - Hybrid working with offices in London and Manchester
• - Flexible working hours - we care about output, not clock-watching
• Growth & Career Development
• - Clear path to senior leadership for the right person
• - Regular performance reviews focused on development and impact
• - Direct exposure to high-growth brands across the UK, US and EU