Organic Social Media & Paid Media Specialist

York, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPermanent

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end social and paid media campaigns, turning creative concepts into scalable audience engagement while keeping spend in check and ROI at the forefront.

  • Own cross-channel campaign planning, execution, and optimization across social platforms and paid search with measurable impact.
  • Collaborate with copywriters, designers, and agencies to refresh campaigns and maintain brand-aligned messaging.
  • Lead analytics and reporting to surface insights, reduce CAC, and inform ongoing strategy.

Job Description

Responsibilities

  • Collaborate with the wider marketing team to develop engaging and successful social media and paid media campaigns.
  • Develop relationships with key stakeholders to continually refresh social media and paid media campaigns to ensure campaigns are accurate and relevant.
  • Translate marketing campaigns into variable formats on social media and paid media including posts, reels, stories, videos, ads.
  • Research market and competitor trends on social media and paid media.
  • Plan social media and paid media campaigns in accordance with company and brand guidelines.
  • Ensure social media and paid media campaigns accurately represent the products and services on offer.
  • Prepare insightful analytical reports on campaigns.
  • Collaborating with an agency to develop, execute and scale paid search and display ad campaigns across Google, Bing and other search engines.
  • Collaborate with third parties to negotiate traditional paid media ad campaigns across print, digital and audio.
  • Oversee campaign spend to ensure campaigns are performing efficiently and within budget.
The Insurance Emporium logo

The Insurance Emporium

4.0 Glassdoor

The Insurance Emporium (formally E&L®) is the place for you to insure all the things you love. We launched in January 2017 and offer insurance on over 19 products, ranging from pet to caravan, wedding to horse, cycle to student and many more. At The Insurance Emporium, we know that people's pastimes are diverse and that's why we wanted to be able to offer a flexible kind of insurance that allows the customer freedom when building a policy. We don't want our customers to pay for benefits they're not going to use, that's why we've developed different types of policy that allow people to build cover to best suit their needs and budget - insurance that suits whatever our customers lifestyle. Lifestyle Policy Limited and Entertainment & Leisure Insurance Services Limited are appointed representatives of The Equine and Livestock Insurance Company Limited. The Insurance Emporium ® is a trading name of The Equine and Livestock Insurance Company Limited (registered in England and Wales no: 294940) which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority no: 202748.We’re here to help you. There may be times when you need a little help for physical, mental health, or financial reasons; we have a range of ways in which we can provide you with extra support. To help us, help you, when you next get in touch with us, let us know what we can do to adapt what we do or how we do it to best suit your circumstances.

Founded in 2017
Great Ouseburn, England, GBR
91 employees (9 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
73.1K
Traffic Source Mix
Search
45.6%
Direct
28.7%
Referral
5.8%
Social
2.9%
Paid
0.5%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
7 (8% of company)