Responsibilities

• Own the Organic & AI Search strategy end-to-end for your portfolio, from audience research through to measurement and reporting.
• Lead AI Search strategy - including AI citation research, query fan-out analysis, and building brand authority to earn citations in AI Overviews and LLM answers.
• Deliver against all three Organic Search propositions: Traditional Search, Unified Search (in collaboration with Paid Media) and Total Search.
• Conduct deep audience research using SparkToro and other behavioural tools to identify where client audiences spend their time online - and shape platform-agnostic strategies accordingly.
• Lead technical SEO work across your accounts, including internal linking audits, page speed audits, and site migration support.
• Own content strategy for existing and new content - both re-optimisation to recover lost ground and new content to drive market growth in emerging categories.
• Contribute to authority-building work, collaborating with the Digital PR team.
• Lead keyword research and meta optimisation across client accounts, using Ahrefs, SE Ranking, Keywordtool.io and SparkToro.
• Develop Organic Social content strategies (especially across visual discovery platforms - Pinterest, TikTok, YouTube) to support wider Organic Search presence.
• Collaborate with Paid Media on Unified Search strategies - identifying cannibalisation, wasted spend and opportunities to replace PPC with Organic.

Requirements

• Demonstrable senior experience in Organic Search, with the confidence and authority to lead strategy internally and externally.
• Strong knowledge of both Traditional Search and AI Search - including how to report on, communicate and measure both.
• Deep technical SEO expertise: internal linking audits, meta optimisation, page speed audits, site migrations.
• Confident with keyword research, AI citation research and query fan-out analysis.
• Strong content strategy skills - both re-optimisation of existing content and new content to drive growth in new categories.
• Experience with authority building / Digital PR as part of a holistic SEO approach.
• Familiarity with our core toolkit: GA4, GSC, Ahrefs, Screaming Frog, Sitebulb, SparkToro, Keywordtool.io, SE Ranking, Google Tag Manager and Google Data Studio.
• Experience working with LLMs to create AI workflows for SEO is highly desirable.
• Confident client-facing presenter - able to build engaging presentations and present to clients and prospects.
• Comfortable coaching and mentoring more junior team members.

Preferred

• Desirable: experience in Organic Social content strategy, particularly across visual discovery platforms (Pinterest, TikTok, YouTube).

Benefits

• 🌎 Remote working - We hire the best people and we trust you to do your job, wherever and whenever that might be. No late slips, no guilt, no bullshit.
• 🐣 Enhanced parental leave - Family first. When you have a baby (including adoptions), primary caregivers receive ten weeks of fully paid leave, regardless of gender.
• 🌴 Comprehensive leave options - The freedom to be present in and live your life without having to eat into that precious holiday allowance.
• 🤑 Profit share scheme - We don’t have crazy commission schemes. Instead, we share our profits with the whole team so everyone gets a cut of the pie when we do well.
• ❤️ Health and wellbeing first - Creating a progressive, positive culture with subsidised therapy, and a monthly allowance to spend on our priority, you!
• 🧠 Training and personal development - Personal development plans, training programmes and funding for events, conferences and external degrees or courses to improve your career.