Responsibilities

• Lead organic growth strategy: Own Ascent Partners’ organic strategy across search, LinkedIn, content and AI-powered discovery.
• Set clear goals and reporting for traffic, rankings on high-intent terms, LinkedIn engagement, inbound enquiries and booked calls.
• Find opportunities through keyword research, competitor analysis, search-intent mapping and content gap analysis in the US legal marketing space.
• Stay current on search algorithm changes, LinkedIn platform changes and AI-search trends.
• Build our AI search and answer engine visibility: Develop our approach to Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) so Ascent Partners is surfaced and cited when law firms ask AI tools about lead sources.
• Create direct-answer content, structured content frameworks, schema markup and entity signals that support discoverability in both traditional and AI-driven search.
• Track brand mentions, citations and share of voice across AI-search environments.
• Own SEO strategy and execution: Run technical, on-page and off-page SEO for ascentpartner.org.
• Improve site architecture, page speed, Core Web Vitals and overall search health.
• Drive keyword strategy, internal linking and landing page improvements, including state-specific pages.

Requirements

• 3–5 years of experience in SEO, content marketing, organic growth or B2B social.
• Hands-on experience with technical SEO, on-page SEO, keyword research and link building.
• Proven experience growing a B2B LinkedIn presence (company page, founder-led content, or both).
• A working understanding of how AI search and answer engines find, evaluate and cite content.
• Experience with tools such as Ahrefs or Semrush, Screaming Frog, Google Analytics 4 and Google Search Console.
• Strong writing and editing. You can explain a technical topic clearly to a busy lawyer.
• An analytical mindset: you connect content to enquiries and revenue, not just traffic.
• Comfort working in an early-stage company where you build the process, not inherit it.

Preferred

• Experience in legal marketing, US personal injury, or lead generation.
• Familiarity with US state-by-state differences in personal injury law.
• Experience with structured data, schema markup and entity optimisation.
• Experience building a content programme from scratch.
• Experience writing for a US audience.