Responsibilities

• Plan and execute the digital content strategy in line with our comms plan for customer and franchise and ensure the correct channels are used to meet audience needs.
• Manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation.
• Develop and maintain the email marketing test plans, launch tests, analyse and report test results.
• Track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences.
• Implement and contribute to the strategy for the One Stop and Franchise website, working to enhance the user experience, ensuring our content is optimised, accurate, compelling for the audience and on-brand.
• Implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates.
• Plan and execute engaging and relevant customer campaigns on digital platforms including gamification, analysing findings and using results for future campaigns and growth.
• Use CRM to maximise digital marketing opportunities.
• Execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI
• Responsible for our SEO for both Franchise and Core ensuring that its regularly updated through SEO tracking programs.

Requirements

• Marketing degree, CIM or similar qualification
• Ideally a commercial / FMCG, e communication marketing background
• Analytical, with data-lead approach
• Good analysis / numerical skills
• Good time management, planning and organisation skills
• Knowledge of the convenience retail sector
• Experience with email, SEO, PPC, product catalogue and CMS systems
• Experience in building strong relationships and managing stakeholders

Benefits

• Flexible Working
• One Stop Benefits
• To explore the full list of colleague benefits, please click here and scroll to the bottom of our Careers Page.
• As a proud subsidiary of the Tesco Group, One Stop operates as an independent business. This means that while we share the same values, the benefits we offer may differ from those available at Tesco.
• Community Involvement: At One Stop, being part of the community is at the heart of everything we do. From supporting local charities and groups to partnering with national organisations, we’re proud to give back in meaningful ways.
• Over the past decade, we’ve raised over £10.4 million for good causes and donated the equivalent of 1.6 million meals through our partnerships with FareShare and Olio, helping to reduce food waste and support those in need.
• Diversity & Inclusion at One Stop: At One Stop, everyone is welcome. We’re proud to be an inclusive workplace that celebrates the unique backgrounds, perspectives, and experiences of our colleagues.
• As a Disability Confident Leader (Level 3), we’re committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed.