Responsibilities

• Develop and deliver the marketing strategy for Maidstone Museums and contribute to the Arts Hub marketing strategy.
• Provide expert marketing advice to museum officers and colleagues across the Council.
• Provide strategic direction for content creation, ensuring brand, accessibility and quality standards are met.
• Manage website content, CRM activity, email marketing campaigns and ticketing promotions.
• Monitor and evaluate campaign performance, using insights and data analytics to drive continuous improvement.
• Lead promotional activity for exhibitions, events, venue hire, touring exhibitions and retail opportunities, supporting the achievement of income generation and visitor targets.
• Work collaboratively with varied internal and external stakeholders, including colleague, partners, artists, influencers, and in-house graphic designer.

Requirements

• Experience of delivering complex marketing campaigns with measurable outcomes.
• Strong organisational skills with the ability to manage multiple competing priorities and work collaboratively within a team, remaining calm under pressure.
• Excellent communication and influencing skills, with the ability to engage and build effective relationships with diverse audiences and stakeholders.
• Ability to effectively adapt written and verbal communications to meet different needs, and deliver inclusive, accessible messaging in a public-sector environment.
• Demonstrable experience of using marketing analytics

Benefits

• Highly flexible hybrid working opportunities.
• Generous holiday entitlement which increases after 5 years LG service plus bank holidays with the option to buy additional leave.
• Additional 3 days leave given to enable a close down of the offices between Christmas and New year.
• Free parking
• Range of flexible working opportunities to accommodate people’s home/work life balance including compressed hours, 9-day fortnight, part time.
• Invitations to staff events to celebrate success and support wellbeing that include holistic therapies and outdoor activities
• Employee Assistance Programme which provides confidential & independent information and access to counsellors
• Local Government Pension Scheme (LGPS) with valuable life cover and financial protection for your family.
• Life Assurance – three times your annual salary (for members of the LGPS)
• Season Ticket Loan - to help with the cost of your rail/ bus journey, to & from work