Responsibilities

• Coordinate the day-to-day briefing process with our media agency. Review agency proposals to ensure they accurately reflect the campaign brief and align with the wider media strategy
• Support the tracking and execution of both Central and Retail media plans, ensuring a holistic, joined-up view of the live media calendar
• Ensure that clear, pre-defined KPIs are embedded into every agency plan before launch, and monitor performance in-flight to suggest optimisations
• Coordinate the operational setup of campaign-specific Test & Learn plans, tracking variables and ensuring data is cleanly captured for analysis
• Act as the day-to-day liaison for Category and Marketing teams, providing visibility on media plans, answering queries on suitability, and gathering necessary campaign assets
• Maintain and own the master deployment calendar across all channels, ensuring it serves as an accurate, up-to-date single source of truth for the wider business
• Facilitate the end-to-end Post-Campaign Evaluation (PCE) process with the agency, ensuring performance data and T&L insights are compiled and shared back with internal teams
• Take ownership of personal development, staying up to date on media trends and proactively collaborating with peers to improve marketing processes

Requirements

• Proven experience in a media planning, account executive, or marketing campaign coordination role, either agency-side or in-house
• Hands-on experience working with external media or creative agencies to deliver campaigns
• Foundational understanding of setting campaign benchmarks, KPIs, and structured marketing tests
• Proficient with modern collaborative tools (e.g., Google Workspace, project management boards)
• Strong, proven experience in briefing agencies and critically evaluating multi-channel media plans

Preferred

• Experience working in a fast-paced retail or e-commerce marketing environment
• Familiarity with shopper marketing, trade marketing, or Retail Media networks
• Direct experience coordinating or tracking multi-channel campaigns (e.g., paid social, digital display, search, or retail media)
• Line management experience