SHIFT Active Media logo
SHIFT Active Media

Media Manager

Bath, Bath and North East Somerset, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own and optimise paid media programs across Google and Meta, turning data into action through cross-channel management, insights, and clear reporting.

  • Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram.
  • Monitor performance, adjust targeting and budgets, and deliver on KPIs with reporting that feeds learnings back into planning.
  • Use GA4/Looker Studio to extract insights and guide media recommendations.

Job Description

  • Plan, manage, and optimise paid media campaigns across Google Ads and Meta Ads Manager, including Search, Shopping, Performance Max, Display, YouTube, and Facebook/Instagram.
  • Support the development of campaign creative by briefing internal teams on platform requirements, messaging, and performance insights.
  • Monitor campaign performance and pacing daily, adjusting targeting, bids, budgets, and creative to deliver on KPIs.
  • Use GA4, Looker Studio, and platform dashboards to analyse campaign performance and extract actionable insights.
  • Track key metrics such as ROAS, CPA, CTR, and new customer acquisition.
  • Build clear, concise reports that feed learnings back into planning.
  • Share performance insights and media recommendations with internal teams and clients.
  • Contribute to media planning discussions and campaign briefs.
  • Stay up to date with platform changes and emerging ad formats, sharing knowledge across the team.
SHIFT Active Media logo

SHIFT Active Media

SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | MarketingOur multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.

Founded in 2010
Bath, England, GBR
36 employees (21 in marketing)
www.shiftactivemedia.com

Marketing Team

Marketing Team Size
18 (50% of company)

Traffic Signals

Monthly Visitors
5.2K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
54.5%
Direct
32.8%
Referral
6.3%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~36
SHIFT Active Media logo

Media Manager

SHIFT Active Media · Bath, Bath and North East Somerset, UK · On-site