Responsibilities

• Lead the planning, execution, optimisation and reporting of programmatic and direct media campaigns.
• Deliver high-performing campaigns on time, on budget and aligned to client objectives.
• Generate actionable insights through campaign analysis and performance reporting.
• Build strong relationships with media partners to secure the best opportunities and commercial outcomes.
• Manage campaign budgets, spend reconciliation and forecasting to ensure efficient delivery and profitability.
• Act as the agency's subject matter expert for programmatic and direct media, sharing knowledge and supporting the wider team's development.
• Champion innovation by exploring new opportunities for innovation, including the use of AI and emerging media solutions, to improve campaign performance and efficiency.
• Build trusted client relationships by providing strategic recommendations, identifying growth opportunities and demonstrating the value of media investment.
• Collaborate across the agency to continually improve workflows, processes and integrated campaign delivery.

Requirements

• Hands-on experience with DSPs, including StackAdapt and Google DV360.
• Experience in media planning and buying across content syndication and publisher/awareness media
• Budget management and campaign pacing
• Creation and presenting of performance reports with a focus on analysis and recommendations
• Knowledge of the B2B media publishing and adtech landscape
• A broad understanding of search, paid social and organic media is desirable.

Preferred

• A broad understanding of search, paid social and organic media is desirable.