Media Efficiency Manager

Hemel Hempstead, Luton, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and optimize multi-brand paid media across global platforms with governance rigor, balancing ROI with industry-leading testing and insights.

Growth & Performance Ownership: Plan and execute paid media across brands, optimize for CPM/CPC/CPV and ROAS with governance alignment.
Budget & Ops: Own budgets, pacing, PO management and cost-saving opportunities with rigorous governance.
Insights & Innovation: Analyze data, run attribution and MMM, stay ahead on AI and new platforms, and share learnings with regional teams.

Job Description

Lead the planning and delivery of paid media campaigns across a portfolio of brands, developing data-driven media strategies that maximise performance, efficiency and return on investment while ensuring compliance with Henkel governance and approval processes.
Manage end-to-end campaign execution, driving continuous optimisation to achieve key performance metrics including CPM, CPC, CPV and ROAS, while maintaining accurate tracking, platform setup and brand safety standards.
Own media budgets and financial governance, ensuring effective budget management, accurate campaign pacing, purchase order management, reconciliation and the identification of cost-saving opportunities.
Analyse campaign performance and market data to generate actionable insights, using attribution, marketing mix modelling and competitor intelligence to continuously improve media effectiveness.
Lead test-and-learn initiatives, evaluating results and embedding learnings into future campaign planning to drive innovation and continuous improvement.
Stay ahead of digital media trends by monitoring developments in AI, emerging platforms and advertising technologies, while building strong relationships with key media partners including Google, Meta, TikTok and The Trade Desk.
Build collaborative relationships with agencies and internal stakeholders, leading day-to-day agency performance, sharing best practice across markets and ensuring operational excellence.
Be a key point of contact for Regional Media and digital teams ensuring best practice is adhered to and learnings are shared with wider European team members.
Partner with brand and influencer teams to develop platform-first content that maximises campaign performance, engagement and measurable business outcomes.

Strong understanding of media channels with a focus on efficiency optimisation and cost-performance management.
Ability to analyse performance data and convert it into clear, ROI-oriented insights and recommendations.
Effective stakeholder and agency management with a focus on delivery discipline and optimisation excellence.
High attention to detail in budget governance, financial accuracy, and operational processes.
Proactive problem-solver who champions continuous optimisation, waste reduction, and efficiency gains.
Experience within a media agency or in a media role is essential

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Performance bonus / incentives
Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
Annual Leave: 27 days plus 8 Bank Holidays
Celebration vouchers

Henkel

4.4 Glassdoor

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.Imprint: http://www.henkel.com/imprintData Privacy: https://www.henkel.com/data-protection-statement-social-media

Düsseldorf, North Rhine-Westphalia, DEU

40K employees (3,697 in marketing)

www.henkel.com

90% recommend to a friend

93% CEO approval