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Marketing Jobs in Massachusetts

1,036 marketing jobs

6 days ago

Director of Lifecycle & Growth Marketing

Central One Federal Credit Union

Shrewsbury, MA (Hybrid)$96K/yr – $124K/yr

6 days ago

Full time-North America Digital Marketing Analyst-Cambridge, MA-2027

Philips

Cambridge, MA (Unknown)Full time$75K/yr – $120K/yr

6 days ago

Patient Marketing Manager

Daymark Health

Boston, MA (Remote)$115K/yr – $140K/yr

6 days ago

Senior Director of Performance Marketing

Compass

Boston, MA (Unknown)$185K/yr – $205K/yr

6 days ago

Performance Media Analyst, Display & Native

EverQuote

Cambridge, MA (Hybrid)Full time

6 days ago

SEO Specialist/Content Writer

Cannabis Creative Group

Newton, MA (Remote)Part time

6 days ago

Brand Creator (Video and Digital Content)

Wheaton College Massachusetts

Norton, MA (Unknown)Full time

6 days ago

Marketing & Communications Manager, Office for the Arts

Boston University

Boston, MA (Unknown)

6 days ago

Customer Growth Marketing Manager - North America

Zensai

Boston, MA (Remote)Full time

6 days ago

Senior Product Marketing Manager

Bitsight

Boston, MA (Unknown)Full time$141K/yr – $211K/yr

6 days ago

Global Digital Marketing Manager

Bitsight

Boston, MA (Unknown)Full time$88K/yr – $131K/yr

6 days ago

Sr. Social Media Manager

Monotype

Woburn, MA (Unknown)Full time

6 days ago

Senior Marketing Manager, Marketing Operations - Spine

Johnson & Johnson MedTech

Raynham, MA (Remote)Full time$122K/yr – $213K/yr

6 days ago

Associate Marketing Manager, Marketing Operations - Spine

Johnson & Johnson MedTech

Raynham, MA (Remote)Full time$94K/yr – $152K/yr

6 days ago

Senior Search Marketing Manager

EF Educational Tours

Cambridge, MA (Hybrid)Full time$100K/yr – $115K/yr

6 days ago

Program Manager- Paid Search

Staples

Framingham, MA (On-site)Full time$90K/yr – $127K/yr

6 days ago

Director, Website & eCommerce

MKS Instruments

Andover, MA (On-site)Full time$168K/yr – $281K/yr

6 days ago

Sr. Social Media Manager

Monotype

Woburn, MA (Remote)Full time$115K/yr – $130K/yr

6 days ago

Full time-North America Digital Marketing Analyst-Cambridge, MA-2027

Philips

Cambridge, MA (Hybrid)Full time$75K/yr – $120K/yr

6 days ago

Sr Mgr, Research Communications & Knowledge Translation

CVS Health

Wellesley, MA (Remote)Full time$90K/yr – $199K/yr

Marketing jobs in Massachusetts

Job Description

Responsibilities

Growth Strategy and Leadership
Set the direction for how marketing drives member and deposit growth.
Lead the lifecycle and digital growth strategy as a core part of Central One’s enterprise growth strategy, translating organizational goals into marketing targets, programs, and a multi-year roadmap.
Own the lifecycle and digital marketing budget, allocating spend across channels and programs based on performance and return.
Serve as Central One’s subject matter expert on B2C digital marketing, CRM, and marketing automation, advising the VP and leadership team.
Lead, coach, and develop marketing staff as assigned, and raise the digital and analytical capabilities of the broader marketing team.
Partner with senior leaders across Retail, Lending, Member Experience, IT, and Finance to align growth priorities and remove barriers.
Lifecycle Strategy and Member Journeys
Engage members across their entire relationship with Central One.
Design and own the member lifecycle strategy across acquisition, onboarding, growth, retention, and re-engagement.

Requirements

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience: 10+ years of B2C digital marketing experience, including at least 5 years leading lifecycle marketing, CRM, and marketing automation programs with direct ownership of growth results and budget, and experience leading teams and agency partners. Experience in a credit union, bank, fintech, insurance, or another subscription or relationship-based consumer business strongly preferred. Proven track record of building trigger-based journeys that measurably increased acquisition, engagement, or retention.
Knowledge & Skills: Expert, hands-on experience with marketing automation and CRM platforms (such as Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Marketo, or similar), including journey builds, segmentation, dynamic content, and deliverability.
Knowledge & Skills: Expertise across digital channels: email, SMS, push and in-app, web personalization, paid search, paid social, display, and programmatic.
Knowledge & Skills: Practical experience applying AI and automation to marketing, such as content generation, predictive audiences, and optimization, with sound judgment about data privacy and responsible use.
Knowledge & Skills: Strong analytical skills, with experience in Google Analytics 4, Google Tag Manager, and testing tools. SQL or comparable data skills strongly preferred.
Knowledge & Skills: Experience with segmentation, journey mapping, and customer lifecycle frameworks.
Knowledge & Skills: Experience managing agencies, vendors, and marketing budgets against performance targets.
Knowledge & Skills: Working knowledge of marketing regulations, including CAN-SPAM, TCPA, and privacy requirements. Financial services regulations such as Truth in Savings and UDAAP a plus.
Knowledge & Skills: Excellent communication skills, with the ability to explain technical programs and results simply to leaders and frontline staff.

Job Description

Responsibilities

Growth Strategy and Leadership
Set the direction for how marketing drives member and deposit growth.
Lead the lifecycle and digital growth strategy as a core part of Central One’s enterprise growth strategy, translating organizational goals into marketing targets, programs, and a multi-year roadmap.
Own the lifecycle and digital marketing budget, allocating spend across channels and programs based on performance and return.
Serve as Central One’s subject matter expert on B2C digital marketing, CRM, and marketing automation, advising the VP and leadership team.
Lead, coach, and develop marketing staff as assigned, and raise the digital and analytical capabilities of the broader marketing team.
Partner with senior leaders across Retail, Lending, Member Experience, IT, and Finance to align growth priorities and remove barriers.
Lifecycle Strategy and Member Journeys
Engage members across their entire relationship with Central One.
Design and own the member lifecycle strategy across acquisition, onboarding, growth, retention, and re-engagement.

Requirements

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience: 10+ years of B2C digital marketing experience, including at least 5 years leading lifecycle marketing, CRM, and marketing automation programs with direct ownership of growth results and budget, and experience leading teams and agency partners. Experience in a credit union, bank, fintech, insurance, or another subscription or relationship-based consumer business strongly preferred. Proven track record of building trigger-based journeys that measurably increased acquisition, engagement, or retention.
Knowledge & Skills: Expert, hands-on experience with marketing automation and CRM platforms (such as Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Marketo, or similar), including journey builds, segmentation, dynamic content, and deliverability.
Knowledge & Skills: Expertise across digital channels: email, SMS, push and in-app, web personalization, paid search, paid social, display, and programmatic.
Knowledge & Skills: Practical experience applying AI and automation to marketing, such as content generation, predictive audiences, and optimization, with sound judgment about data privacy and responsible use.
Knowledge & Skills: Strong analytical skills, with experience in Google Analytics 4, Google Tag Manager, and testing tools. SQL or comparable data skills strongly preferred.
Knowledge & Skills: Experience with segmentation, journey mapping, and customer lifecycle frameworks.
Knowledge & Skills: Experience managing agencies, vendors, and marketing budgets against performance targets.
Knowledge & Skills: Working knowledge of marketing regulations, including CAN-SPAM, TCPA, and privacy requirements. Financial services regulations such as Truth in Savings and UDAAP a plus.
Knowledge & Skills: Excellent communication skills, with the ability to explain technical programs and results simply to leaders and frontline staff.