Marketing Jobs in Massachusetts | SalaryGuide

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Marketing Jobs in Massachusetts

1,042 marketing jobs

Director - Demand Generation

Freshworks

Boston, MA (On-site)Full time$200K/yr – $245K/yr

Website and SEO Manager

Bay State Physical Therapy

Braintree, MA (Remote)Full time$90K/yr – $105K/yr

Communications Rep - E2

Lockheed Martin

Chelmsford, MA (Hybrid)Full time$54K/yr – $139K/yr

Community Specialist * Contract | Legacy Place

lululemon

Dedham, MA (On-site)Full time$22/hr – $25/hr

Marketing Generalist

Lambent

Boston, MA (On-site)Full time$100K/yr – $115K/yr

Manager, Global Organic & AI Discovery

Crocs

Westwood, MA (Hybrid)$117K/yr – $127K/yr

Marketing Operations Manager

RevOps Report

Burlington, MA (On-site)Full time$130K/yr – $150K/yr

Director - CRM & Loyalty

Talbots

Hingham, MA (Hybrid)Full time$140K/yr – $150K/yr

Social Media Marketing Assistant

Berklee College of Music

Boston, MA (On-site)Part time

Marketing Representative - Middle Market

HUB International

Norwell, MA (Hybrid)Full time$55K/yr – $100K/yr

Product Marketing Manager

MKS Instruments

Andover, MA (On-site)Full time$115K/yr – $145K/yr

Paid Social Strategist

829 Studios

Boston, MA (Remote)Full time$70K/yr – $80K/yr

Executive Director, Marketing Strategy & Partnerships Strategy & Partnerships

Boston University

Boston, MA (Hybrid)Full time$140K/yr – $150K/yr

Sr External Communications Specialist

BJ's Wholesale Club

Marlborough, MA (Hybrid)Full time$78K/yr – $101K/yr

Creative Agency Sr Brand Strategy Manager

the LEGO Group

Boston, MA (Hybrid)Full time$135K/yr – $202K/yr

Senior Director & Head of Enterprise Technology Communications

Takeda

Cambridge, MA (On-site)Full time$212K/yr – $333K/yr

Senior Director, Head of Media Relations & Issues Communications

Takeda

Cambridge, MA (On-site)Full time$212K/yr – $333K/yr

Senior Sports Marketing Manager

PUMA

Boston, MA (On-site)Full time$75K/yr – $101K/yr

Director - Demand Generation

Boston, MA (On-site)

$200K/yr – $245K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

Job Description

Responsibilities

Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.
Build AI-native and agentic workflows into the demand engine, including audience identification, campaign orchestration, lead qualification, personalization, optimization, and reporting.
Own performance across key demand generation metrics including MQCs/MQLs, SAOs, conversion rates, pipeline contribution, pipeline velocity, CAC, CPL, and channel efficiency.
Manage and continuously optimize multi-million-dollar budgets across channels and campaigns based on incremental pipeline impact and ROI.
Partner with Sales and RevOps on lead scoring, qualification, routing, SLAs, and handoff processes to improve conversion from demand through pipeline.
Partner with Product Marketing to ensure campaigns, messaging, and audience strategies are coordinated across product lines rather than fragmented.
Build a rigorous testing and experimentation culture, with clear hypotheses, measurement frameworks, and decisions on where to scale, optimize, or stop investment.
Lead and develop a high-performing demand generation team while remaining close enough to the work to diagnose problems and drive execution.
Evaluate and help evolve the demand generation martech stack, including marketing automation, intent data, conversational marketing, AI tools, and orchestration platforms.

Requirements

10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
Significant experience owning scaled demand generation programs and measurable pipeline targets.
Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
Strong understanding of demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return.
Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment.
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.
Experience with intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift.
Strong analytical skills and the ability to independently diagnose performance issues using data.
Strong partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders.
Experience leading and developing demand generation teams.

Preferred

Experience in a scaled, sales-led enterprise SaaS company with a multi-product portfolio.
Experience operating in both enterprise and SMB/mid-market motions.
Experience at an AI-native company or building AI-native marketing systems.
A strong point of view on AI search, GEO, and how buyer discovery is changing.
Experience with ITSM, customer support, CRM, or adjacent enterprise software categories.

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic

Salaries

Posted range

$200K/yr – $245K/yr

Taken straight from the job posting.

See all Freshworks salaries

Marketing Team

Marketing Team Size

420 (4% of company)

Median Career Experience

14 years

Median Tenure

2.8 years

Marketing Roles Posted (Last 30 Days)

6

People

Marketing Leadership

Maggie McKeon

Executive Assistant to the Chief Marketing Officer and Chief Revenue Officer

At the company for 5 years 8 months

Kevin Lau

Vice President, Global Customer Marketing

At the company for 2 years 7 months

Rachna Gupta

VP, WW Demand Generation

At the company for 2 years 3 months

Yama Habibzai

Vice President of Marketing

At the company for 2 years 4 months

Funding

Total Funding

$484M

Last Raise

$85M

Secondary Market, 6 years ago

Funding History

Jan 2020
Secondary Market • $85M
Nov 2019
Series H • $150M
Jul 2018
Series G • $100M

Traffic Signals

Monthly Visitors

1.5M

Monthly Google Ads Budget

$2.1M

Traffic Source Mix

Search

35.1%

Direct

46.4%

Referral

16.5%

Social

0.8%

Paid

1.2%

Headcount Trend

Current headcount: ~9.6K

News about Freshworks

Will Freshworks’ (FRSH) New Sales Leader Shift the Pace of Its Americas Expansion Strategy?

Oct 10, 2025 • Yahoo Finance

Freshworks to Announce Third Quarter 2025 Financial Results on November 5, 2025

Oct 8, 2025 • Yahoo Finance

Freshworks Appoints Enrique Ortegon as Senior Vice President and General Manager of Americas Field Sales

Oct 7, 2025 • Yahoo Finance

Links

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic

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