Responsibilities

• Build, configure and maintain marketing automation and CRM platforms (e.g. HubSpot, Salesforce Marketing Cloud, Marketo, Braze, Klaviyo)
• Design and implement integrations between marketing tools, CRMs, data warehouses and third-party APIs
• Develop custom solutions: landing pages, forms, email templates, dynamic content, workflows and automations
• Implement and manage tracking, tagging and consent (e.g. Google Tag Manager, server-side tracking, data layer design)
• Ensure data quality, hygiene and governance across the stack, including deduplication, field mapping and sync logic
• Build and maintain data pipelines and syncs between systems (ETL/reverse-ETL, webhooks, batch and real-time)
• Support campaign delivery — segmentation, personalisation, A/B testing and deliverability
• Troubleshoot issues across platforms and integrations, and document solutions clearly
• Partner with strategists and analysts to translate business requirements into technical specifications
• Keep an eye on privacy and compliance (GDPR, PECR, consent management) in everything you build

Requirements

• Proven experience developing within one or more major martech / CRM platforms
• Strong working knowledge of HTML, CSS and JavaScript (especially for email and landing page development)
• Experience integrating systems via REST APIs, webhooks and iPaaS / integration tools (e.g. Zapier, Make, Workato, Segment)
• Solid understanding of data structures, relational data and how marketing data flows between systems
• SQL proficiency for querying, transforming and validating data
• A methodical, detail-oriented approach to data quality and testing
• Good communication skills — able to explain technical concepts to non-technical marketers and clients
• Curiosity and a genuine interest in marketing technology and how it drives results
• The ability to juggle multiple projects and priorities
• A pragmatic, solutions-focused mindset

Preferred

• Platform certifications (e.g. HubSpot, Salesforce, Marketo)
• Experience with data warehouses (BigQuery, Snowflake, Redshift) and reverse-ETL tools (Census, Hightouch)
• Familiarity with analytics and tag management (GA4, GTM, server-side tracking)
• Scripting or backend experience (Python, Node.js) for custom automations
• Experience in an agency or consultancy environment, working across multiple clients
• Understanding of email deliverability, DNS, SPF/DKIM/DMARC
• Knowledge of privacy and consent frameworks and tooling