Responsibilities

• Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
• Own website platform performance, structure, integrations, and scalability (rather than content updates or campaign delivery).
• Own the technical SEO framework including site performance, indexing, schema, and platform-level optimisation (working with Marketing on content strategy).
• Use data and insights to improve website UX, accessibility, and conversion performance.
• Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
• Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
• Identify and implement AI-powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.
• Ensure digital channels meet GDPR and PCIDSS compliance standards.
• Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
• Provide actionable recommendations to improve traffic, lead generation, and digital experience.