Marketing Specialist (German speaking)

London, UK

£38K/yr – £42K/yrMid Level3+ years expContract

Posted 2 weeks ago

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Job Summary

Own Hydrafacial social channels with a data driven, customer first approach across Instagram, Facebook and LinkedIn, balancing editorial work, influencer partnerships, and community care.

  • Social & Community: editorial calendar, engagement, UGC, contests, and live content.
  • Content & Partnerships: collaborate with influencer agency and Sales, curate shareable content, and support briefs and content management.
  • Measurement & Optimization: track performance with reports, insights, and management level communication while maintaining brand voice across inquiries.

Job Description

Responsibilities
  • Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
  • Generate organic content liase with the Influencer agency and Sales Teams.
  • Track and measure Social Media Performance.
  • Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
  • Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
  • Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
  • Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
  • Explore tagged content to select shareable content & repost content to Instagram stories daily.
  • Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
  • Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.
Requirements
  • Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
  • Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
  • Expertise with website, digital campaigns and google analytics.
  • Strong understanding of digital environment (B2B- e-com) and lead generation.
  • Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
  • Proactive and timely responses to all incoming messages. Some weekend work expected.
  • Eye for engaging, shareable content with the ability to think and act quickly.
  • Creative and innovative mindset to implement out-of-the-box campaigns.
  • Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
  • Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
  • Excellent knowledge of MS Office and WordPress.
  • Fluency in English and German a must.
Nice to have
  • Beauty or aesthetics industry experience.
  • Other language skills.
Benefits Compensation
  • The base salary range for this role is £38,000 - £42,000 gross annually. Final compensation will be determined based on objective, job-related factors including skills, experience, location, and internal equity.
  • Listed salary is GBP 38000-42000 YEAR.
About Company How to Apply Other
Hydrafacial logo

Hydrafacial

Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.

Founded in 1997
Long Beach, California, USA
690 employees (60 in marketing)