Marketing Specialist - Exeter
Exeter, Devon, UK (Unknown)
Posted 4 weeks ago
Job Description
Responsibilities
- As a Marketing Specialist you will drive brand awareness and lead generation by creating engaging content across the CWC portfolio, delivering targeted marketing campaigns to support Sales and Aftersales, and managing Fleet and SME communications.
- Key Responsibilities Implementation of a content calendar to support Sales and After Sales campaigns and marketing activities. This can vary from campaign to campaign, but can include activities such as the creation of social media assets, web content and blogs
- Ownership of Fleet and SME channels for brands within the CWC portfolio, driving growth, engagement and lead generation
- Create and schedule content in line with content calendar, taking into account key requirements from the manufacturer and market indicators
- With support of the website lead, create and maintain engaging web content in line with manufacturer standards and key SEO/GEO focuses (including website page setup, administration and maintenance)
- Liaise with and co-ordinate engaging content via videographers, photographers and influencers
- Support with analysing and reporting on individual activities, tracking openers, CTR, engagement and conversions
- Email marketing in line with CWC and manufacturer requirements and campaigns for the purpose of generating leads and lead nurturing
- Support with workflows using marketing platforms such as HubSpot and SugarCRM
- Where applicable, support the business with advertising and PR opportunities (organic and paid)
Requirements
- Experience with a CMS (preferably Wordpress or Magento) and Google Analytics
- Experience with eMarketing and automation platforms (preferably Hubspot)
- eCommerce experience is essential
- Organised self-starter
- Maintain calm under pressure
- Great multi-tasker and project management skills
- A willingness to learn
- Strong communicator
- Works effectively as part of a team
Preferred
- Graphic design experience (Adobe) desirable
- Experience with paid social ads desirable
- SEO/GEO experience desirable
Benefits
- Employee Car Scheme
- 25 days holiday + bank holidays
- Scottish Widows salary sacrifice pension scheme
- Access to our exclusive Benefits Hub discounts on big brands
- Employee Assistance Programme
- Cycle to work scheme and eye care vouchers
- Life assurance 1 x basic salary
- Long Service Awards to celebrate your milestones
City West Country
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
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