Responsibilities

• Brand, Marketing Leadership & Strategy: Owning brand direction and consistency: whoever sees a Woodbury House ad, email or social post should know immediately that it is Woodbury House
• Growing brand awareness as a deliberate, measured aim, not a by-product of campaigns
• Owning the marketing strategy and the campaign calendar across the exhibition programme and the artist and collector campaigns between shows
• Working closely with the Director to align marketing with the gallery's commercial priorities
• Researching what other galleries are doing in the space and feeding that into the calendar
• Reporting monthly on performance: email results, search movement, social performance and, above all, what generated collector enquiries and drove revenue
• Copywriting, Content & PR: Writing all copy in the house voice: press releases, exhibition and artist texts, email campaigns, web pages, catalogue copy and social captions
• Owning the gallery's press and features pipeline: writing the releases, building relationships with press contacts, and running features through to publication, with distribution supported by the gallery team
• Directing and guiding content creation: bringing experienced input to briefs, shoot plans and interview questions ahead of each shoot, and providing senior direction on location where needed
• Building a blog and editorial rhythm that strengthens the gallery's SEO and AEO visibility

Requirements

• Proven copywriting ability, evidenced through a short written exercise at shortlist stage
• Five or more years running marketing hands-on, not just managing it
• Strong experience with WordPress website management
• Email marketing experience including HTML campaign builds, we run both HubSpot and Mailchimp, so strong experience in at least one and comfort running both
• Competent using HubSpot (CRM)
• Social media and community management experience, including scheduling platforms
• Experience reporting on email, SEO and social performance with proper tools
• Strong organisational and operational discipline: the calendar runs without being chased
• Collaborative leadership: able to manage and work alongside established specialists and senior colleagues

Preferred

• Experience in art, auction, luxury or culture-sector environments
• SEO experience, and an interest in how AI answer engines are changing search
• Experience directing designers or media buyers
• Light design capability in Canva or AI design platforms, enough to produce quick social and ad variants without briefing a designer
• Familiarity with AI drafting tools as an editor, not just a user