Responsibilities

• Coordinate and execute communications to the Institute’s current and potential stakeholders
• Manage the Institute’s PR and speeches and be pro-active in the PR for the Institute
• Produce all monthly IoH email newsletters
• Plan and deliver online marketing campaigns to promote the Institute’s calendar of events, including webinars and face-to-face events at national and local level
• Support the membership team to deliver targeted campaigns to promote membership and encourage renewal, using digital marketing and collateral
• Manage the Institute’s attendance at key industry events and represent the Institute in person as and when required at events across the UK
• Ensure all marketing materials adhere to IoH brand guidelines and corporate identity advising internal and external audiences on appropriate usage
• Manage content on the website and champion good practice SEO
• Work in co-operation with colleagues to help deliver the Institute’s business strategy and its objectives which include promoting excellence, enhancing education and facilitating learning
• Assist the IoH social media activity across Facebook, Instagram and LinkedIn to increase followers and engagement and utilise You Tube and TikTok and other platforms as appropriate, under the direction of the Head of Marketing & PR

Requirements

• Minimum of 2 years experience of working in a Marketing & PR role;
• Ability to write and communicate clearly in an appealing and inspiring manner, appropriate for the audience(s)
• Use of digital marketing and website platforms such as Mailchimp and Wordpress
• Excellent IT skills including database interrogation and understanding of Google Analytics (G4) is required.
• Excellent written and verbal communication skills
• Experience of using Social Media for business promotion
• Experience of PR strategies
• Experience of Website administration
• Strong experience with digital and CRM campaigns;
• Willingness to travel and work irregular hours when business requires;

Benefits

• Company pension
• Employee discount
• Free parking
• On-site parking
• Sick pay
• Work from home