Marketing Officer at The Green Howards Museum | Richmond, Darlington, UK

The Green Howards Museum

Marketing Officer

Richmond, Darlington, UK (On-site)

Salary Not AvailableEntry LevelPart time

Posted 6 weeks ago

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Job Summary

Own and coordinate the museum’s marketing and communications program with a tight link to strategy, audience targeting, and measurable impact on visitors and engagement.

Strategy & Planning: Own the annual plan and ensure it supports strategic objectives.
Audience & Channels: Define audiences, craft messaging, and grow a multi-channel presence across social platforms.
Measurement & Optimization: Track digital and visitor metrics, adjust campaigns, and report outcomes for governance meetings.

Job Description

Responsibilities

Develop and implement an annual marketing and communications plan aligned with the museum’s strategic objectives and forward plan
Identify target audiences and develop tailored messaging and campaigns to grow visitor numbers and engagement
Monitor and evaluate the effectiveness of marketing activity and adjust plans accordingly
Manage the marketing budget, ensuring best value and reporting on expenditure
Manage and grow the museum’s presence across social media platforms including Facebook, Instagram, LinkedIn, Youtube and TikTok
Create compelling and accessible content including text, photography, short video, and reels
Maintain and update the museum website, ensuring content is current, accessible, and SEO-optimised
Develop and manage the museum’s e-newsletter and email campaigns via Mailchimp
Analyse digital performance data (Google Analytics, social insights) and use findings to improve engagement and produce detailed reports for Trust meetings
Collate and analyse visitor feedback

Requirements

Contract : 21 hours a week, 1 year contract (with possible extension or permanency)
Location : The Green Howards Museum, Richmond, North Yorkshire (with occasional travel)
Work_arrangement : On-site
Work_type : On-site

Preferred

Familiarity with Mailchimp
Experience with Google Analytics
Experience creating content for social media across platforms

The Green Howards Museum

The Green Howards Museum shares the 300 year history of the The Green Howards Regiment from 1688 to 2006. Based within the iconic Trinity Church building in the Market Square, Richmond, North Yorkshire.The Green Howards Museum offers unique event space for meetings, events and social occasions with stunning backdrops of our extensive collections for your guests to view and add value to any event.Showcasing unique and special exhibitions which change every year, together with children's' activities and special interest talks; the Green Howards Museum is a must visit venue for any occasion.

Founded in 1996

Richmond, England, GBR

5 employees (1 in marketing)

greenhowards.org.uk