Responsibilities

• The Marketing Officer will support acquisition, retention, and engagement targets through the execution of audience-led marketing activities across multiple channels, markets, and audience groups.
• Support Marketing Leads to develop high-quality and innovative marketing plans, including ‘always on’ activities to support annual targets for acquisition, retention, and engagement.
• Schedule, co-ordinate and deliver audience-led marketing activities aimed at generating marketing-qualified leads for ETF products and services – based on audience insight and campaign briefs.
• Deliver email marketing campaigns using ETF’s email platform—responsible for selecting data (in accordance with GDPR policies), building and sending emails, setting up automations, and continuously optimising performance and engagement.
• Build, launch and optimise digital marketing campaigns, including paid social, organic social media, and website content. Support testing, performance tracking, and reporting of campaign results.
• Work closely with internal teams to help map and improve customer journeys that support conversion, engagement, retention and cross marketing.
• Support the development of marketing materials, multimedia assets, web content, presentations, and events collateral targeting individual customers and members.
• Support the planning and delivery of ETF’s presence at events, helping to coordinate logistics, ensure brand consistency, and track performance. This may include attending events to support on-the-day delivery and represent the organisation professionally.
• Track and report on campaign performance and budget, compiling key insights and recommendations for ongoing optimisation and sharing with relevant teams.
• Liaise with internal teams and external partners (such as creative agencies or freelancers) to support the development of marketing materials and content that align with ETF brand guidelines and audience needs.

Requirements

• DBS check – Required. Although you will not be working directly with young people or vulnerable adults this role may involve you visiting education providers and you will be required to undertake a DBS check. The purpose of DBS check is to assist employers and organisations in making safer recruitment decisions in relation to job roles connected to regulated activities provided to vulnerable adults and children and help assess the suitability of applicants for positions of trust.
• Hybrid Working at ETF: The postholder will be expected to be in the office at least once a week, with occasionally being in the office (or customer site) for particular events or meetings more than once in a week. To find out more, please ask if you are invited to interview and ask to see our Hybrid Working policy.

Benefits

• London Allowance of £1,000 p/a for London office-based staff to support commuting costs
• Life Assurance (4x basic salary upon death, please keep your nomination updated)
• Employee Assistance Programme (EAP)
• Simplyhealth Health Cash Plan (funded by ETF)
• Flexible Working/Working from home
• Enhanced Maternity/Paternity Leave
• Volunteering leave – 5 days in total (3 days paid and 2 days unpaid)
• Cycle to Work Scheme and Season Ticket Loans
• Salary sacrifice electric vehicle lease scheme (TBC in 2027)
• BHN Extra Discounts – great savings on over 100 brands