turbo snail ltd.

Marketing Manager

Birmingham, UK (On-site)

£48K/yr – £52K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the cross-border student and international audience marketing with bilingual content, campus partnerships, and social media growth to raise brand awareness and drive engagement.

  • Lead bilingual social media growth on WeChat and Rednote for international and student audiences.
  • Coordinate university partnerships and cross-border merchant initiatives to extend market reach.
  • Drive market research and campaign optimization to improve engagement and trust through events and community efforts.

Job Description

  • Develop and implement marketing strategies to increase brand awareness and promote the company’s logistics services.
  • Leading digital marketing activities across major Chinese and English social media platforms such as WeChat and Rednote, including bilingual communication, customer engagement and consistent growth of our online user base.
  • Oversee joint marketing initiatives with UK universities, student associations and cross-border merchants to promote our services and expand market reach.
  • Conduct market research and analyse customer behaviour, industry trends and competitor activities to support marketing decisions and campaign planning.
  • Monitor marketing performance and identify opportunities to improve customer engagement and campaign effectiveness.
  • Organising and promoting community-based campaigns and events to strengthen brand loyalty and customer trust
  • Bachelor’s degree or equivalent qualification in Marketing, Business, Communications or a related field.
  • Previous experience in marketing, digital marketing or brand management.
  • Strong understanding of the needs and service expectations of international students, cross-border consumers and multicultural communities within the UK market.
  • Experience managing marketing campaigns across digital and social media platforms, including WeChat and Rednote.
  • Professional communication, content creation, organisational and analytical skills.
  • Professional proficiency in both Mandarin and English for bilingual communication and content creation