Own and coordinate SKY's UK B2B marketing to drive qualified leads and sales-ready engagement for SKY MALT, SKY LABS, and SKY TECH.

• Growth and demand generation across digital channels, events, and trade shows to feed the sales pipeline.
• Content creation and cross-functional coordination to ensure technically accurate product messaging and timely launches.
• Campaign planning in partnership with sales to prioritize targets and optimize follow-up on marketing-generated leads.

Responsibilities

• Develop and implement marketing plans for SKY MALT, SKY LABS, and SKY TECH in the UK market.
• Generate qualified leads through digital campaigns, email marketing, social media, paid advertising, website activity, events, trade shows, seminars, and targeted outreach.
• Manage the company’s digital presence, including social media, website content, email campaigns, product updates, and lead capture channels.
• Create clear, professional, and technically accurate marketing content for product launches, campaigns, newsletters, brochures, presentations, and customer communications.
• Work with the sales team to identify target customers, develop campaign priorities, and ensure effective follow-up on marketing-generated leads.
• Plan and coordinate participation in trade shows, exhibitions, seminars, and customer events, including preparation, promotion, execution, and post-event follow-up.
• Coordinate with designers, web developers, printers, event organisers, media partners, and other external suppliers.

Requirements

• Proven experience in B2B marketing, ideally within brewing, beverage, ingredients, chemicals, equipment, or another technical sector.
• Experience managing social media, email marketing, website content, and digital advertising campaigns.
• Strong copywriting and communication skills, with the ability to present technical products in a clear and professional way.
• Ability to manage multiple product categories and campaigns at the same time.
• Strong organisational skills and attention to detail.
• Commercial awareness and the ability to align marketing activity with business objectives.
• Experience working with sales teams, technical teams, and external marketing suppliers.
• Ability to work independently and take ownership of projects.

Preferred

• Experience in the brewing, beverage, or brewery supply sector.
• Experience managing trade show participation and industry events.
• Familiarity with CRM systems, marketing automation, SEO, Google Ads, LinkedIn Ads, and campaign analytics.
• Experience producing brochures, product presentations, technical marketing material, and customer-facing sales collateral.
• Understanding of the UK brewing and beverage production market.

Benefits

• Competitive salary, based on experience.
• Long-term development potential as the company expands its UK and international operations.
• Opportunity to build and develop the marketing function within a growing B2B business.
• Direct involvement in commercial strategy, lead generation, and brand development.
• A practical role with visible impact on company growth.
• The opportunity to work closely with management, sales, and technical teams.