Responsibilities

• Developing and delivering the overall marketing strategy in line with business objectives.
• Creating and executing integrated B2B and B2C marketing campaigns.
• Producing compelling sales and marketing collateral, including brochures, presentations, web content, and campaign materials.
• Managing digital marketing activity, including website performance, SEO, PPC, and online engagement channels.
• Leading social media strategy to increase brand visibility, audience engagement, and lead generation.
• Planning, coordinating, and attending industry events, exhibitions, and conferences.
• Monitoring campaign performance and reporting on ROI, making data-driven recommendations for improvement.
• Maintaining brand consistency across all marketing communications and touchpoints.
• Building and managing relationships with external suppliers, agencies, and creative partners.
• Supporting internal communications to ensure colleagues remain engaged and informed.

Requirements

• Previous experience in a marketing role with responsibility for campaign delivery and strategy.
• Experience using marketing platforms, websites, email marketing systems, and Adobe Creative Suite tools such as Photoshop, InDesign, and Illustrator.
• Proven success in developing and implementing marketing campaigns.
• Strong copywriting and content creation skills across digital and print channels.
• Experience creating sales and marketing assets including websites, brochures, presentations, and campaign materials.
• Ability to analyse marketing performance and optimise campaigns based on data and insights.

Preferred

• Professional marketing qualification (CIM or equivalent) - desirable
• Experience driving upselling and cross-selling activity - desirable
• Experience working in education, training, skills, or professional services sectors - desirable

Benefits

• Initial 20 days annual leave - increasing with length of service and 8 bank holidays
• Holiday purchase scheme
• Up to 3 days of paid volunteering leave and corporate conscience initiatives
• Recognition and long service awards to celebrate our colleagues’
• Perkbox – a suite of discounts, lifestyle benefits and wellness tools
• 3% matched Employer Pension contribution
• In person team meetings and 1:1s
• Enhanced Maternity leave after 2 years of service
• Income protection and Life Assurance
• Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us