Marketing Manager

Kent, UK (Hybrid)

£35K/yr – £40K/yrManager2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own multi channel brand and demand marketing for a B2B audience, driving readership growth, audience acquisition and data driven campaign optimization.

Growth/Ownership: Own multi channel marketing strategy across the product suite to grow readership and acquire audience.
Campaign Intelligence: Track and report on campaign results across print, digital, social, PPC/SEO and optimize with data.
Budget & Collateral: Manage marketing spend and support collateral production, reports and internal training.

Job Description

Responsibilities

Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
Readership and audience acquisition marketing.
Full management of client/ product marketing function, including digital and lead generation acquisition for the brand.
Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time.
Track industry and marketing developments, reporting findings to all stakeholders.
Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
Inform and improve campaign performance through use of data and analytics
Manage and track agreed marketing spend for the brand.
Support with the production of collateral including media planners, reports and surveys.
Attend internal and external training and development events as required.

Russell Publishing

Russell Publishing provides industry-led insight for the Rail, Transport, Pharmaceutical, Drug Discovery, Food Manufacturing and Airport sectors, through cutting-edge publications, websites, conferences, webinars and digital media.Our brands include:Intelligent Transport - Featuring articles from around the world, we examine how technology is changing the dynamics of transport, and why industry decision makers are adopting new practices.https://www.intelligenttransport.comGlobal Railway Review - An essential source of news, expert analysis and insight for the international rail industry, exploring all the major global trends and topics impacting the sector.https://www.globalrailwayreview.comInternational Airport Review - Delivering in-depth articles, news and opinion from the world’s leading airports, airlines and supply chain, this publication remains the primary reference for the airport and aviation community.https://www.internationalairportreview.comNew Food - For over two decades New Food has been the prominent thought leadership platform for the food and beverage industry, covering everything from safety and quality control to scientific innovation.https://www.newfoodmagazine.comDrug Target Review is the voice of the drug discovery industry, promoting the latest research, funding projects, and cutting-edge technological developments.https://www.drugtargetreview.comEuropean Pharmaceutical Review - The only source of quality up-to-the-minute information on all aspects of drug analysis, formulation, delivery, manufacturing and regulation – written by experts, for experts.https://www.europeanpharmaceuticalreview.comRussell Publishing is committed to excellence through the recruitment of employees who possess an entrepreneurial spirit that keeps the business growing and achieving its potential.If you wish to contact us in respect of employment opportunities, please email careers@russellpublishing.com.

Founded in 1992

Brasted, England, GBR

91 employees (34 in marketing)

www.russellpublishing.com