Responsibilities

• Own Podshop's marketing strategy and quarterly marketing plan, aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce useful monthly reporting that explains what is generating qualified demand, pipeline and revenue - and what we should do next.
• Own the ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and other social proof current and visible across the website.
• Develop a practical social and content plan, using internal and external production support where appropriate.
• Identify and implement new outbound and inbound campaigns that could generate additional revenue, including email, reactivation, nurture, social and partnership activity.
• Brief and manage specialist contractors across PPC, SEO, web and content while retaining ownership of objectives and results.
• Help develop the marketing strategy, processes, templates and reporting used within our end-to-end podcast service for clients, before ongoing delivery is handed to the Production team.

Requirements

• 3+ years' experience in a hands-on marketing role, ideally within B2B, creative, media, agency, SaaS or another growing SME.
• Experience taking campaigns from planning through execution, reporting and optimisation.
• Comfortable working with CRM and funnel data, and familiar with MQLs, SQLs, opportunities, pipeline and attribution.
• Good working knowledge of websites, SEO, analytics, email marketing, paid media and organic social. You do not need to be a senior specialist in every channel.
• Commercially minded: interested in lead quality, conversion and revenue, not just reach, clicks and engagement.
• Confident using data to make decisions and explain what should happen next.
• Comfortable managing freelancers, agencies and specialist contractors.
• Able to work independently, prioritise effectively and move between strategy and hands-on delivery.
• Strong written communication, attention to detail and project-management skills.
• Experience in podcasting or media is useful, but not essential.

Preferred

• Podcast, media or creator-economy experience is useful but not essential.

Benefits

• 34 to 35 days' holiday per year, including bank holidays.
• Private Healthcare Plan.
• Discounted gym membership plus other discounts and health benefits through Vitality.
• Pension Plan.
• Cycle to Work Scheme.
• Networking opportunities.
• Monthly full team socials.
• Monthly department lunches.
• Clear company pay framework with progression and salary increases.
• Professional development and the opportunity to grow with the marketing function.