Responsibilities

• Every public-facing channel we have: the websites, all social accounts, our Google Business Profiles, our employer and review profiles. You hold the logins, set the standards and decide what goes live.
• Recruitment marketing across every brand and branch — the strategy, channels, employer brand and creative — working alongside our recruitment team, and the cost per hire that comes out of it.
• Local search visibility across all thirteen offices.
• The group marketing budget, plus a project fund for commissioning technical and design work.
• Our internal voice — how 1,500 people across six brands hear from us.
• We recruit around 450 people a year and do not currently measure what that costs us by channel.
• Families looking for care locally struggle to find us, and when they do we do not answer the question they arrived with.
• Commissioners fund most of what we do, and we publish almost no evidence for them.
• Six brands' worth of websites and social accounts that need consolidating into something one person can run properly.

Requirements

• You have led marketing for an organisation or a division — set the plan, not only delivered someone else's.
• You have run recruitment marketing or employer brand, and you can tell us what it changed, with numbers.
• You have managed marketing across more than one location or brand at the same time.
• You have handled local search and Google Business Profiles for multiple sites.
• You can write and produce content to a standard we could publish, and you have work you can show us.
• You can get consistent work out of people who do not report to you.
• You are comfortable in Google Analytics and Search Console, and honest enough to say when a movement is just noise.

Benefits

• A budget of your own, and no marketing hierarchy above you to clear things with.
• All travel costs met in full — mileage, rail, accommodation and subsistence.
• Budget for CIM membership or an equivalent, and the time to use it.
• Hybrid working — on average three days a week with the business and two from home — pension, annual leave plus bank holidays, and our Wellbeing Matters Programme.