Mertrux Limited logo
Mertrux Limited

Marketing Manager

Derby, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 7 weeks ago

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Job Summary

Own multi-channel demand and brand marketing for a commercial vehicle dealership, from strategy and budgeting to multi-touch campaigns, lead gen, CRM, and events.

  • Own the annual marketing plan, budget, and channel mix to drive measurable ROI.
  • Plan and execute multi-channel campaigns across digital, social, email, print, events, and PR to generate qualified leads.
  • Lead CRM and retention initiatives while managing relationships with manufacturers and external partners.

Job Description

Responsibilities

  • Develop and implement the annual marketing strategy and budget.
  • Plan and execute multi-channel marketing campaigns across digital, social media, email, print, events, and PR.
  • Generate qualified leads for new and used commercial vehicle sales.
  • Support aftersales departments by promoting servicing, maintenance contracts, parts, and workshop services.
  • Manage dealership websites and ensure content remains current, engaging, and optimised for SEO.
  • Oversee social media channels and create compelling content to engage customers and prospects.
  • Monitor marketing performance using analytics and provide regular reporting on campaign effectiveness and ROI.
  • Coordinate customer events, exhibitions, trade shows, and fleet demonstrations.
  • Build and maintain relationships with vehicle manufacturers and ensure compliance with brand standards.
  • Manage external agencies, suppliers, photographers, designers, and media partners.

    Requirements

  • Proven experience in a Marketing Manager or Senior Marketing Executive role.
  • Strong understanding of digital marketing, social media, SEO, PPC, and email marketing.
  • Experience managing marketing budgets and delivering measurable results.
  • Excellent copywriting and communication skills.
  • Strong project management and organisational abilities.
  • Ability to analyse data and translate insights into effective marketing actions.
  • Proficiency with CRM systems, Google Analytics, and marketing automation tools.
  • Full UK driving licence.

    • Preferred

  • Experience within the automotive, commercial vehicle, transport, fleet, or B2B sectors.
  • Knowledge of dealer management systems and automotive marketing platforms.
  • CIM qualification or degree in Marketing, Business, or a related discipline.

    • Benefits

  • Company pension
  • Free parking
  • Life insurance
  • On-site parking
    • Mertrux Limited logo

    Mertrux Limited

    MERTRUX LIMITED is an automotive company based out of 12,CHEQUERS ROAD, WEST MEADOWS IND.ESTATE,, DERBY., United Kingdom.

    Founded in 1971
    Derby, England, GBR
    8 employees
    www.mertrux.com

    Traffic Signals

    Monthly Visitors
    4.1K
    Traffic Source Mix
    Search
    33.7%
    Direct
    19.9%
    Referral
    41.6%
    Social
    3.8%
    Paid
    1%

    Headcount Trend

    Current headcount: ~8

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1