Responsibilities

• Responsible for planning, executing, and overseeing marketing strategies to promote menswear products, drive brand awareness, and support business growth.
• You will create and execute Gym King’s marketing vision to ensure our men’s community feels valued and connected.
• You will be responsible for developing and executing marketing strategies across brand, product, partnerships and social media channels.
• You'll own end-to-end marketing plans for men’s, covering brand and value campaigns, seasonal events, loyalty activity, and strategic services—balancing short-term trading needs with long-term growth.
• You will have a passion for fast-paced, high impact work with the ability to execute strategies that drive real results.
• Creating captivating content that engages communities and builds brand loyalty.
• Responsible for managing the Gym King’s marketing output with a specific focus on social media channels; Instagram, Facebook, TikTok and YouTube
• Lead the development and execution of marketing strategies for menswear across brand, product, and partnerships against our marketing calendar
• Turn commercial and customer insight into campaigns, journeys, and briefs
• Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement

Requirements

• Strong marketing experience in retail, FMCG, or fast paced environments (minimum of 4 years)
• Experience in influencer and community management
• Proven delivery in successful large scale, multi channel campaigns
• Experience in briefing & managing content assets
• Creative, strategic and data driven
• Strong commercial and customer mindset
• Stays current with marketing trend and technologies
• Strong organisational and prioritisation skills
• Collaborative, resilient and comfortable working at pace
• Tik Tok Shop experience desirable

Benefits

• Salary commensurate with experience
• 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
• Free onsite parking
• Relaxed and friendly working environment
• 50% Gym King discount for staff, friends & family
• 10 days sick pay (after completion of probationary period)
• Hybrid working (1 day a week work from home, usually on a Tuesday or Wednesday)
• Health Cash Plan (after completion of probationary period)
• GK profit related bonus scheme
• Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times