Responsibilities

• Delivery of Membership Marketing Strategy
• Deliver marketing plans for Memberships aligned to overall business and marketing strategy
• Translate business objectives into clear, commercially focused campaign programmes
• Deliver campaign and acquisition initiatives aligned to revenue, pipeline, and conversion KPI’s
• Ensure the membership value proposition is effectively communicated and integrated across all channels and touchpoints
• Plan and deliver acquisition marketing programmes focused on Lead generation
• ICP-qualified pipeline growth
• Lead-to-opportunity conversion
• New logo acquisition
• Develop and execute ABM initiatives across target priority pursuit firms
• Identify opportunities to improve lead-to-membership revenue conversion
• Own delivery of campaign programme across target audiences and organisations
• Deliver integrated campaigns across: Coordinate campaigns across acquisition, demo generation, conversion, and nurture activity
• Ensure campaigns are aligned to audience needs, ICP and commercial objectives
• Optimise landing pages, user journeys, and campaign conversion performance
• Develop an understanding of TAM, ICPs, personas, and audience behaviour.
• Identify headroom, penetration, and account-based growth opportunities across target regions and audience segments
• Use data and insights to: Optimise targeting and messaging; Identify Growth Opportunities; Improve conversion and engagement
• Work closely with: Support the development and launch of new membership products; Contribute to go-to-market strategies and campaign execution for new initiatives; Ensure marketing readiness across channels and audiences
• Track and report on key marketing performance metrics, including: Leads and ICP-qualified pipeline; Conversion and funnel performance; Channel attribution; Traffic and engagement; Campaign ROI and acquisition performance; Analyse activity to identify opportunities for optimisation and growth; Provide actionable recommendations to improve campaign effectiveness, conversion, and revenue contribution; Contribute to regular analysis, reporting, benchmarking, and performance reviews across Marketing and Commercial teams

Requirements

• Bachelor’s Degree - B.S. or B.A.
• Proven experience working in a B2B information subscriptions or membership marketing team.
• Understanding of digital marketing platforms and programmes, experience in creating and leading the execution of marketing campaign programmes from end to end, e.g. nurture journeys, ABM.
• Copywriting – produce compelling copy to drive leads and conversions for their responsible titles and give feedback to the marketing team on their campaigns.
• Dynamic – displaying energy and confidence in all interactions with peers, management and stakeholders.
• Confident - belief in their ability to bring innovation and deliver on the businesses KPIs.
• Forward thinking – constantly looking for new and better ways of doing things.
• Understanding what and how new mar-techs can drive efficiencies and better results.
• Commercial – never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed.
• Resourceful – using initiative to solve problems, overcome obstacles and complete projects.

Benefits

• Flexible working arrangements implemented by PEI Group.
• Career returner friendly policy.