Responsibilities

• Media management
• You’ll own campaign delivery end-to-end across the full marketing mix, with media as your area of deepest specialism – making sure every channel is working together toward the same brief, and that our media agency is held to the sharpest scrutiny.
• Marketing mix literacy – understand how each channel contributes to campaign performance, and make trade-off calls across channels – not just within media – as plans develop.
• Media strategy, planning & agency management – as your area of deepest expertise , own the briefing and interrogation of media plans across ATL and TTL channels, and know how to get the best out of our media agency, driving forward performance, effectiveness and efficiencies.
• Media mix modelling & full-funnel optimisation – work with MMM and econometric outputs to identify what’s actually driving performance, balancing brand-building activity with lower-funnel media, and translating findings into changes in future plans .
• Cross-functional coordination – act as the connective layer across Brand, Performance, Social & Content, PR and CRM, so that campaigns land as one joined-up plan .
• Reporting, measurement & test-and-learn – contribute to campaign reporting with clear, actionable insight across the full mix, and keep a live view of new formats and channel innovation to build a case for testing where it could improve performance or efficiency.
• Campaign management
• You’ll bring strong all-round campaign marketing management skills, applying them across UK and international activity – including ownership of a defined market outside the UK (currently Ireland) , with scope to extend support into other regions as needed.
• Plan, adapt and deliver marketing campaigns end-to-end, tailoring messaging, assets and channel approach to different audiences, markets and objectives .

Requirements

• 6+ years’ experience in brand or integrated marketing role, ideally within a fast-paced commercial environment.
• Proven experience supporting or delivering campaigns end-to-end, with solid paid media management experience, including agency management.
• Commercially minded, with the ability to identify opportunities that drive brand and business performance.
• Experience managing or contributing to multi-channel marketing activity across paid, owned, and earned channels.
• Demonstrated ability to manage multiple workstreams simultaneously, with strong attention to detail and organisational skills.
• Comfortable working with data and insight to evaluate campaign performance and inform decisions.
• Strong communicator with the ability to collaborate effectively across functions and with external agency partners.

Preferred

• Experience managing marketing activity or providing campaign support in an international market .
• Familiarity with regulatory requirements for financial services marketing.
• Understanding of, or experience in, investing, trading, cryptocurrency, or fintech.