Responsibilities

• Develop and deliver the Group's marketing strategy to drive employer engagement, learner recruitment and commercial growth.
• Plan and execute integrated, multi-channel marketing campaigns across digital, content, PR and events.
• Lead digital demand generation through paid media, SEO, email marketing, CRM and marketing automation.
• Manage the marketing budget, using data and insight to maximise ROI and campaign performance.
• Monitor and report on marketing KPIs, using analytics to optimise lead generation, engagement and enrolment outcomes.
• Lead, coach and develop the marketing team, managing external agencies and suppliers where required.
• Strengthen the Group's brand reputation through thought leadership, PR, industry events and strategic partnerships.
• Build relationships with employers, industry bodies and key stakeholders to support business development and sector influence.
• Oversee website performance, content strategy and brand consistency across all marketing channels.
• Work collaboratively with the Commercial Director and senior leadership team to align marketing activity with organisational priorities and funding objectives.

Requirements

• Degree in Marketing or a related discipline (or equivalent experience)
• Strong understanding of B2B and B2C marketing, including employer engagement, brand development and digital demand generation
• Commercially aware, with the ability to use marketing to drive employer engagement, learner recruitment and business growth
• Experience using CRM, Microsoft Office, and digital advertising/analytics tools (e.g. Google Analytics, Meta/LinkedIn Ads Manager)
• Understanding of events, PR and thought leadership to enhance brand reputation and stakeholder engagement

Preferred

• Knowledge of apprenticeships, government-funded training and the wider skills sector (logistics or transport experience desirable)

Benefits

• 🌴 Generous time off – 31 days’ holiday including bank holidays, giving you plenty of time to recharge
• 👓 Free eye care vouchers – because your health matters
• 🎉 Great social scene – enjoy subsidised team events, from summer celebrations to festive Christmas parties
• 🎓 Grow your career – access to a structured training package, including support for teaching qualifications
• 🚗 Hassle-free travel – free on-site parking available
• 🔧 Employee Car Repair Scheme – access reduced-cost car maintenance to keep you moving
• 💰 Pension scheme – helping you plan for your future
• 💸 Rewarding your success – discretionary profit-related bonus scheme
• 💙 Wellbeing first – ongoing health & wellbeing initiatives to support you inside and outside of work
• 🌱 Making a difference – be part of our commitment to net zero and sustainability
• 🏥 Affordable healthcare – access to a cost-effective health plan
• 🤝 Support when you need it – 24/7 Employee Assistance Programme offering confidential advice and guidance