Marketing Manager / Lead

London, UK (Hybrid)

£50K/yr – £65K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own external communications and content across channels; shape IF\'s voice through the messaging house, content calendar, and events; collaborate with leadership and external partners to turn strategy into assets, campaigns, and speaking opportunities.

  • Content calendar, channels, and campaigns ownership
  • External events strategy, speaker logistics, and partnerships
  • Collaboration with senior leaders and growth function to align messaging with business goals

Job Description

Responsibilities

  • Translate business priorities and positioning into external communications across channels.
  • Maintaining and working from IF’s messaging house and campaign frameworks, keeping outputs aligned.
  • Brief and manage relationships with external designers to deliver core marketing assets.
  • Own and manage IF’s content calendar, including LinkedIn, the monthly newsletter and blog.
  • Work collaboratively with the team to develop and shape content, including posts, articles and frameworks.
  • Support senior leadership with ideas for LinkedIn posts and community engagement; this is not a ghostwriting role, but you’ll help prompt, develop thinking and edit.
  • Manage the monthly newsletter end-to-end: coordination, editing, scheduling and distribution.
  • Own IF’s external events strategy: spotting speaking slots, sponsorship opportunities and attendance priorities.
  • Manage speaker logistics and relationships with event partners, including briefing materials, talking points and calendar coordination.
  • Support leadership in developing and preparing talks.

Responsibilities

  • Run internal events, both private and public-facing.
  • Align content, events and outreach with the sectors and clients we’re actively targeting.
  • Identify warm or engaged leads and pass them to the Growth Lead at the right moment.
  • Manage relationships with external partners, event organisers and clients for case study development.
  • Contribute market and audience insight to help shape how and where IF invests its marketing effort.
  • Produce hiring posts and recruitment communications that reflect IF’s voice.
  • Manage awards submissions and industry recognition opportunities.
  • Support internal communications that tell the story of IF’s work and direction.
  • Help plan and deliver community and partnership events.
  • Translate business priorities and positioning into external communications across channels.

Requirements

  • You have experience in a marketing role within a design consultancy, agency or professional services environment.
  • You are highly organised and capable of managing multiple workstreams without dropping the ball.
  • You are a strong writer and communicator. You can craft copy that is clear, punchy and consistent with a defined voice. You’re comfortable writing across formats: social, newsletters, event materials and briefs.
  • You are curious about the subject matter. IF’s work spans AI, data, design and policy. You don’t need to arrive with deep expertise, but you need to be genuinely interested and willing to invest in understanding it.
  • You understand how marketing and business development connect. You have worked in environments where marketing supports commercial goals, and you know how to stay joined up with a sales or growth function.
  • You are a confident collaborator. You can work closely with senior leaders, take a brief, push back constructively and deliver something they’re proud of. You’re not looking to operate in isolation, but you will also be the only full-time marketing person.
  • You experiment with tools and stay current. We’re not looking for someone who has mastered every platform, but someone who is actively exploring how AI and emerging tools can make their work sharper.
  • You are low ego, thoughtful and genuinely motivated by the kind of work IF does. You want to be part of something that matters, and you bring that energy every day.
  • Your location. IF is based in London, and we’re looking for someone based here or within a commutable distance. We’re largely a remote-first team and currently spend Wednesdays together in a co-working space in Old St. This might change in the future, and some activity requires flexibility, but we design our setup to enable deep work and balance.

Benefits

  • Salary banding for this role is £50,000–£65,000, depending on experience.
  • Company Bonus. We’re introducing a bonus scheme for the 2026 calendar year designed to ensure all team members benefit from the studio’s success. Beyond 2026 we’re developing a simple scheme that recognises individual performance as well as overall company success.
  • 25 days holiday each calendar year, in addition to bank holidays (which typically tops this up to around 33 days).
  • Christmas closure between Christmas and the New Year.
  • A week-long summer closure each year, so the whole team is offline together during the warmer months.
  • 5 days of paid emergency carers leave.
  • Enhanced parental leave for all genders and routes to becoming a parent.
  • Core hours. We’re online and schedule meetings 1000–1600. Outside of that, we encourage you to start and end your day between 0730–1900, allowing you to design your working day around your needs.
  • Flexible Fridays. We try to keep this day meeting-free to end the week with calm and completion. Clock off when the work is done.
  • Thoughtful approach to sync vs async work. How we communicate, document and spend time together is thoughtfully designed and iterated upon.
Projects by IF logo

Projects by IF

We help our clients move faster, with less risk, by creating products and services that earn and maintain trust.We work with Chief Digital, Design, Technology and Policy Officers. We help them enter new markets with confidence, drive adoption and retention and make trust their competitive advantage.

Founded in 2016
London, England, GBR
23 employees (6 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
5.2%
Direct
59.6%
Referral
3.4%
Social
25.3%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
3 (13% of company)
Marketing Roles Posted (Last 30 Days)
1