Responsibilities

• Act as a key project lead across internal stakeholders, ensuring alignment on priorities, approvals, timelines, and campaign deliverables.
• Support and at times lead the development of integrated EMEA marketing launch activation programs, managing campaign timelines and workbacks, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution.
• Closely collaborate with internal Market Development teams based in Los Angeles and Tokyo to align on activities as well as internal cross-functional teams.
• Coordinate with external partners, including distribution partners and support agencies.
• Manage asset localization and versioning of assets.
• Lead, brief, coordinate, and optimize media campaigns.
• Support community, social, and content initiatives that strengthen player engagement and advocacy throughout the campaign lifecycle.
• Contribute to the production of compelling video and social media content, driving engagement and brand awareness across digital platforms.
• Develop and execute creator and influencer programs, identifying opportunities to drive awareness, engagement, credibility, and conversion across multiple content platforms.
• Gather and analyze data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI.

Requirements

• 3-5 years of experience in a generalist videogame marketing role, with a focus on integrated multi-market campaign management across EMEA
• Experience working with major gaming platform holders (PlayStation, Xbox, Nintendo, Steam, Epic Games Store) is highly desirable
• Experience managing external creative, media, influencer, or localization agencies
• Experience briefing and reviewing creative marketing assets, including trailers, social content, and digital advertising materials
• Great project management skills with the ability to prioritize and manage multiple tasks simultaneously
• Proficiency in marketing analytics tools and platforms
• Strong budget management skills, including budget phasing, agency scoping, purchase orders and invoices tracking
• Excellent communication, intercultural and interpersonal skills. Demonstrable creative thinking and problem-solving abilities
• Strong understanding of social media platforms, trends, and best practices
• Experience with Influencer relations and managing Influencer programs

Preferred

• Understanding of JIRA
• Japanese language proficiency
• Marketing Degree

Benefits