Responsibilities

• This is a full-time role for a Marketing Manager based out of East Kilbride with significant travel around Scotland.
• The Marketing Manager will be responsible for developing and executing marketing strategies, managing social media channels, conducting market research, and overseeing marketing campaigns.
• Other tasks include content ideation/creation, coordinating with other departments, and analyzing marketing performance metrics to optimize campaigns and drive growth.

Requirements

• Experience in developing and executing marketing strategies and creating funnels
• Significant knowledge of ad buying; digitally, in print and via influencers
• At least 3 years experience in CRM management (Constant Contact, Hubspot, MailChimp etc)
• Proficiency in digital marketing and social media management
• Skilled at graphic design, branding and creating beautiful printed materials
• Strong skills in content creation and copywriting
• Ability to analyze marketing performance metrics and optimize campaigns
• Excellent communication and project management skills
• Ability to work on-site full-time in East Kilbride
• Relevant educational qualifications in Marketing or related fields desired

Preferred

• Experience in the travel or hospitality industry is a plus
• Bachelor's (preferred)