Responsibilities

• Defining and executing Go-To-Market strategies across cloud, cyber security, and managed services
• Owning the demand generation engine, driving results across the full funnel—from awareness to revenue
• Developing segmented and account-based marketing (ABM) strategies for enterprise and key accounts
• Leading a compelling content and thought leadership strategy to support brand and sales enablement
• Evolving iomart’s brand positioning, messaging, and external communications, including integration of acquisitions
• Driving AI adoption in marketing, improving targeting, automation, and performance optimisation
• Partnering cross-functionally to enhance conversion, pipeline velocity, and customer growth
• Building and leading a high-performing marketing team, fostering accountability and innovation
• Managing budget and ensuring strong ROI aligned to business impact
• Establishing clear KPIs, reporting frameworks, and executive-level insights

Requirements

• Have a strong background in B2B marketing leadership within cloud, managed services, cyber security, or the wider technology sector
• Have successfully delivered go-to-market strategies that drive measurable pipeline and revenue growth
• Bring deep expertise in demand generation, digital marketing, and full-funnel optimisation
• Are highly capable in content strategy, storytelling, and thought leadership development
• Have experience building and positioning technology brands in competitive markets
• Understand commercial drivers, sales cycles, and how marketing directly impacts revenue
• Have used AI in marketing—from automation and personalisation to analytics and predictive targeting
• Are confident working with data, attribution models, and performance marketing frameworks
• Can operate effectively and influence at Executive and Board level
• Has evidence of working with ABM, partner/channel marketing, or subscription-based models (desirable)

Preferred

• Have experience with account-based marketing (ABM), partner/channel marketing, or subscription-based models (desirable)