Responsibilities

• Design and implement a year-round marketing strategy to support the admissions cycle for every entry point of the School (Pre-Prep, Junior, Senior, Sixth Form, Occasional Places), maximise both application and conversion rates
• Monitor market trends, competitor activity and parent expectations within the independent school sector
• Work with the Head of Admissions to analyse and evaluate key admissions data to understand trends and ensure recruitment targets are met
• Share knowledge across the Communications and Admissions teams to ensure consistency and focus
• Collaborate with colleagues in the Communications team to pool creative skills and maximise the variety and quality of marketing materials
• Provide marketing guidance for our partner schools, commercial activities, fundraising endeavours, and other projects as required, to maintain a holistic Highgate brand
• Manage the marketing budget to deliver effective and targeted campaigns
• Ensure consistent, compelling messaging that aligns with Highgate’s values and resonates with prospective families
• Work proactively to discover stories from across the school, both small and large, to generate creative and engaging content for a range of channels (social media, website news and blogs, Highgate Journal magazine, leaflets, brochures, videos and emails)
• Alongside the Head of Communications, co-author the termly content calendar to ensure a regular flow of content that reflects an authentic picture of school life