Responsibilities

• Develop and deliver annual marketing plans aligned to audience, commercial and revenue targets.
• Use market insight, audience analysis and competitor intelligence to identify growth opportunities.
• Contribute to wider business planning and strategic development of both brands.
• Own the planning, execution and optimisation of all marketing campaigns across events, media and digital products.
• Deliver campaigns to drive event registrations, newsletter subscriptions, audience engagement and commercial enquiries.
• Ensure campaigns are continuously evaluated and optimised against agreed performance targets.
• Develop marketing campaigns for new features, related launches and roadshows.
• Build and maintain a comprehensive audience development strategy across exhibitors, visitors, subscribers and commercial stakeholders.
• Develop audience segmentation and targeting strategies to improve campaign effectiveness.
• Identify new audience acquisition opportunities through data, partnerships and market insight.