Marketing Manager, HCCB at HarperCollins Publishers | London, UK

HarperCollins Publishers

Marketing Manager, HCCB

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and orchestrate a consumer-marketing engine for HarperCollins Children’s Books, driving end-to-end campaigns, multi-channel mix optimization, and evidence-based learnings across frontlist and backlist author brands.

Campaign leadership: Own end-to-end consumer campaigns to drive sales and brand equity.
Channel strategy: Propose and optimize multi-channel mix across radio, OOH, print, mobile, social, digital, and events.
Performance and people: Analyze results, share learnings, and develop the Marketing Exec while collaborating with the publishing teams.

Job Description

Drive sales of key titles and brands by creating end to end consumer marketing campaigns that achieve impact and cut through
Propose the most successful marketing mix for each title across a range of channels including radio, OOH, print, mobile, social, digital and events
Drive digital marketing initiatives and projects, bringing new ideas and innovation to the division
Ensure that the cost versus benefit of all marketing initiatives is assessed for every campaign
Regularly identify and initiate backlist marketing / brand opportunities to drive sales
Brief media agencies on authors / titles and their deliverables to inform marketing campaigns

Effectively communicate marketing campaigns to key stakeholders internally and, where relevant, external audiences including the authors themselves
Manage design, production and stakeholder sign off process in the creation of campaign assets
Support the HCCB publishing team in the acquisition and retention of titles and authors
Clearly demonstrate an understanding of competitors’ strengths and weaknesses and retail trends to ensure continuous competitive advantage

Demonstrate deep understanding of our constituent consumers, their needs, motivations and influences and bring them to life for the rest of the team / division
Actively undertake analysis of all marketing campaigns, share learnings with relevant colleagues and apply learnings to future strategies
Manage the Marketing Exec, providing clear objectives, coaching and training opportunities. Actively bringing a growth mindset, diversity of thought and innovation.
Establish yourself as an integral, senior marketeer in the HCCB Marketing team
Successfully deliver multiple high profile marketing campaigns
Develop brand strategy to successfully grow our author brands – both frontlist and backlist
Demonstrate evidence-based evaluation for marketing activity, and develop learnings and recommendations

HarperCollins Publishers

3.7 Glassdoor

HarperCollins Publishers is the second-largest consumer book publisher in the world. Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp. The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.

New York, New York, USA

4.3K employees (2,542 in marketing)

harpercollins.com

57% recommend to a friend

49% CEO approval