Responsibilities

• Turn first impressions into lasting loyalty by crafting standout onboarding journeys that help customers master their account, unlock product benefits, and feel confident using finance responsibly.
• Own engaging lifecycle campaigns that bring new features to life, raise the creative bar, and keep our products front of mind at every stage of the customer journey.
• Dive into campaign performance data, uncover actionable insights, and continuously optimise engagement, conversion, and customer outcomes.
• Collaborate across Product, Partnerships, Data Analytics, Legal, Brand, and Creative teams to deliver seamless, customer-first campaigns and experiences.
• Build strong retailer relationships by acting as a trusted marketing partner, driving joint initiatives that align partner goals with customer needs.
• Deliver high impact campaigns that drive repeat spend and brand awareness — managing budgets, approvals, and cross-team collaboration while championing innovation across Marketing & Communications.

Requirements

• Strong multi-channel campaign experience, including planning and executing marketing campaigns, building customer journeys, and supporting automated marketing programmes.
• Creative campaign development skills, with experience taking ideas from brief through to final assets, working closely with creative teams to deliver engaging communications.
• Data driven mindset, able to track performance, interpret key metrics, and clearly demonstrate the impact of marketing activity.
• Collaborative and adaptable, comfortable working cross-functionally with teams such as Commercial, Data Analytics, Brand, and Legal, and thriving in a fast paced environment

Preferred

• Stay ahead of the curve by tracking industry trends and challenger brands across credit, banking, and financial services — bringing fresh ideas and innovative thinking into every campaign.
• Craft compelling, high-impact copy with a strong eye for messaging and design that cuts through the noise and makes communications stand out.
• Thrive in fast-paced, regulated environments, balancing creativity with strong governance and compliance awareness.
• Get hands-on with HTML and platforms like Salesforce Marketing Cloud to build, optimise, and elevate campaign performance.
• Lead data driven test and learn strategies using tools such as UserZoom to validate ideas, uncover insights, and continuously improve customer experiences

Benefits

• At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities.