Responsibilities

• Cross-Entity Marketing Leadership. Take full ownership of marketing across both Data Direct entities, ensuring coherent strategy, consistent brand positioning and coordinated execution.
• Develop and manage separate marketing plans for each entity where required, while identifying shared opportunities and efficiencies.
• Report on marketing performance at group level, providing clear insight to senior stakeholders
• Product Launches & Go-to-Market Bringing new products to market isn't "write a press release and post on LinkedIn." You'll build full GTM strategies — positioning, messaging, launch playbooks — making sure sales knows exactly what to say and the market knows exactly what to hear.
• Growth & Lead Generation Through Content. Content is your primary growth engine. Blog posts, case studies, whitepapers, email sequences — everything has to drive pipeline, not just "maintain an online presence." You'll build a machine where every piece of content pulls a real business result.
• SEO as a Growth Channel Organic isn't a nice-to-have — it's a fully-fledged channel with KPIs. You own it end-to-end: keyword strategy, on-page, technical SEO, link building, rankings tracking.
• Social & Brand LinkedIn and beyond — not a news ticker, but a way to build authority and generate inbound. You plan, write, test formats, and live by the numbers.
• Events & Community Conferences, webinars, owned events — you make sure every single one delivers ROI, not just a "we showed up" checkbox.
• Sales + Product Alignment Tight collaboration with sales (enablement, campaigns, deal support) and product (launch comms, roadmap messaging). You're the bridge between what we build and how the market hears it.

Requirements

• 4–8 years in B2B marketing, at least 2 in SaaS or tech
• You've launched products and built GTM strategies — not from a template, but with real intent
• Content is a growth tool to you — you know how it converts, not just how it reads
• SEO doesn't scare you: you're comfortable on both the technical and content side
• HubSpot (or equivalent) is your daily driver
• You're data-driven: Google Analytics, SEMrush, and a good dashboard are normal, not a chore
• You have experience managing marketing across multiple brands, products or business units simultaneously
• You own and grow social media channels in a B2B context, particularly LinkedIn
• Experienced planning and delivering events programmes including conferences, webinars and hosted events
• Diligent with managing budgets, agencies and external suppliers

Benefits

• Competitive salary (let's talk)
• 25 days annual leave + bank holidays
• Real impact — you're not an executor, you're building marketing from the ground up