Marketing Manager

London, UK (Hybrid)

$58K/yr - $70K/yr (Est.)Senior Level4+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end planning and delivery of UK marketing campaigns across clinic, B2B and brand; build plans, timelines and budgets; coordinate cross-functional journeys; ensure brand consistency; run reviews and training on messaging pillars; act as quality filter on external materials; design patient-growth campaigns with clinic leadership; integrate podcast and thought-leadership into campaigns; define KPIs and produce concise performance reports; codify marketing workflows; collaborate with Head of Marketing on new initiatives.

Job Description

Responsibilities

  • Own end-to-end planning and delivery of UK marketing campaigns across clinic, B2B and brand; from brief to post-campaign review.
  • Build clear project plans, timelines and budgets; keep cross-functional teams aligned and on track (clinicians, sales, ops, external partners).
  • Coordinate media, CRM, web and content elements into coherent journeys, rather than isolated tactics.
  • Ensure Cantourage's brand voice and visual identity are applied consistently across all UK touchpoints including clinic collateral, web, social, events, partner decks.
  • Run regular reviews and light-touch training so teams understand and use our messaging pillars: Category Champion, Proven Sourcing Quality, Radical Transparency, Human-Centred Care.
  • Act as a quality filter for externally produced materials, giving clear, constructive feedback without getting lost in minor details.
  • Work with clinic leadership to design and deliver patient-growth campaigns that respect capacity and regulatory constraints.
  • Partner with Brand Manager on human-centred content (patient journeys, FAQs, explainer series), then turn those into campaigns across search, CRM and referral programmes.
  • Partner with Brand Manager and external production to ensure podcast outputs plug into live campaigns and hero assets.
  • Define and track campaign KPIs across patient, B2B and brand including leads, conversions, segment mix, engagement, share of voice.

Requirements

  • 4–6 years in marketing roles, including at least 2 years with end-to-end campaign ownership (planning, delivery, and reporting).
  • Demonstrable project-management experience: multiple workstreams, cross-functional stakeholders, deadlines and budgets, with examples of making complex projects feel simple.
  • Highly organised, with strong time-management and prioritisation skills; comfortable managing several campaigns without getting stuck in the weeds.
  • Strong written and verbal communication skills; able to turn complex health or product stories into clear, plain-English messaging.
  • Experience collaborating with creative and content roles (brand, design, copy, agencies) rather than trying to do everything yourself.
  • Comfortable with marketing tools and data (e.g. email/CRM platforms, social scheduling, web analytics, dashboards), and able to turn numbers into decisions.
  • A genuine start-up or scale-up mindset. This is about how a business is built and run, not simply the size of the business you've come from. You’re as confident briefing a CEO as you are collaborating with a member of our ops team, and you can communicate a campaign's impact to both with equal clarity.

Preferred

  • Experience in a regulated or complex category (healthcare, financial services, alcohol, etc.), or one where brand and compliance need careful balance.
  • Exposure to thought-leadership or editorial content (reports, whitepapers, podcasts, newsletters) used within campaigns.
  • Familiarity with UK health, wellness or medical services audiences.
  • A marketing certification, MBA, or a university degree in a relevant field (health, science, tech). We care more about depth of experience than the letters after your name.

Benefits

  • 📅 36 day annual leave (includes your birthday + all UK public holidays)
  • 🐶 Dog-friendly office
  • 🩺 Comprehensive private medical insurance
  • 🤸 ClassPass membership (gyms, fitness classes, yoga, massages & more)
  • 🚴 Cycle-to-work scheme
Cantourage UK logo

Cantourage UK

We are one of the leading suppliers of medical cannabis solutions in the UK. Our operations consist of a prominent and authorised medical cannabis importer and wholesaler, as well as a medical cannabis clinic regulated by the Care Quality Commission (CQC). At our clinic, we offer consultations and treatments for individuals suffering from chronic pain, anxiety, and various other conditions.

Founded in 2021
London, England, GBR
44 employees (4 in marketing)

Salaries

SalaryGuide estimate

$58K/yr – $70K/yr

Modelled from 21 comparable roles.

See all Cantourage UK salaries

Marketing Team

Marketing Team Size
3 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9K

Headcount Trend

Current headcount: ~44
Cantourage UK logo

Marketing Manager

Cantourage UK · London, UK · Hybrid