Responsibilities

• Client Marketing Strategy & Programs: Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities.
• Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy.
• Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying.
• Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team.
• Client Advisory Board: Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB), including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments.
• Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients.
• Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business.
• Voice of the Customer & NPS: Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting.
• Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business.
• Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard.

Requirements

• 7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role.
• Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program.
• Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact.
• Experience producing client case studies, testimonials, and customer advocacy content at scale.
• Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis.
• Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment.

Preferred

• Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus.
• Exceptional storytelling and written communication skills.
• Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders.
• High emotional intelligence and relationship-building skills — experienced at building trust with executive-level clients.
• Excellent project management and organizational skills, with the ability to run multiple programs simultaneously.
• A proactive, owner mentality — you identify gaps and close them, and you bring others along with you.